Director of Marketing

Director of Marketing – Strategic Leadership for Revenue Growth and Brand Excellence

We are seeking a dynamic and visionary Director of Marketing to spearhead our organization’s marketing initiatives, driving revenue growth, brand positioning, and cross-functional alignment. Reporting directly to the Vice President of Sales and Marketing, this leadership role is designed for a strategic thinker who can develop and execute high-impact marketing strategies that elevate our property’s market presence, maximize occupancy, and enhance share-of-wallet. Located at our premier facility in Irving, Texas, this full-time position offers a competitive compensation range of $109,000–$146,000 annually, along with bonus eligibility and relocation assistance.

In this pivotal role, you will partner with senior leadership to craft a data-driven annual marketing plan that aligns with both short-term and long-term business objectives. Your expertise will be instrumental in fostering collaboration across sales, revenue management, and other key disciplines to create cohesive, cross-cutting strategies that amplify our competitive edge. With a keen eye for innovation, you will identify and capitalize on incremental opportunities—whether through strategic partnerships, third-party platforms, or community tourism boards—to expand our reach and drive measurable results.

Key Responsibilities

Your leadership will be central to shaping and overseeing every facet of our marketing ecosystem, from digital presence to external communications. Key responsibilities include:

• Strategic Marketing Leadership: Develop and implement a comprehensive marketing strategy that aligns with our hotel’s positioning, revenue goals, and brand identity. This includes overseeing the annual marketing plan, budget allocation, and performance tracking to ensure alignment with business priorities.
• Cross-Functional Collaboration: Partner closely with the Vice President of Sales and Marketing, General Manager, Revenue Management, and other top leadership to refine overarching strategies that drive topline revenue and occupancy metrics, such as RevPAR and share-of-wallet.
• Digital and Brand Management: Maintain and enhance our digital footprint, including the property website, third-party booking platforms, and social media channels, while upholding brand integrity and voice across all touchpoints.
• Campaign Execution and Performance Analysis: Lead the execution of marketing campaigns, monitor performance metrics, and present actionable insights to stakeholders, including the General Manager, Sales leadership, and ownership. Adapt strategies dynamically based on data-driven feedback to optimize results.
• Partnership and Demand Generation: Cultivate strategic partnerships with external stakeholders, including tourism boards (CVBs), third-party sites, and industry collaborators, to generate incremental demand and revenue opportunities.
• Revenue Optimization: Work in tandem with Revenue Management to develop and execute promotional strategies that maximize occupancy and revenue, while supporting group lead generation efforts.
• Content and Asset Development: Oversee the creation of high-quality marketing assets, including photoshoots and multimedia content, to ensure our digital and physical channels remain fresh, engaging, and aligned with current market trends.
• Team Leadership: Mentor and guide a team of marketing professionals, fostering a collaborative environment that drives creativity, efficiency, and excellence in campaign execution.

Candidate Profile

We are looking for a candidate with a proven track record in marketing leadership, ideally within the hospitality or luxury services sector. Ideal qualifications include:

• Education: A two-year degree from an accredited institution in Business Administration, Sales, or a related field, combined with two years of experience in hospitality sales, spa sales, or a comparable professional area; OR a four-year bachelor’s degree in Business Administration, Sales, or a related discipline, with one year of relevant experience.
• Experience: Extensive experience in developing and executing marketing strategies that drive revenue growth, with a strong background in digital marketing, brand management, and cross-functional collaboration.
• Strategic Mindset: Ability to analyze market trends, forecast demand, and adapt strategies to achieve measurable business outcomes.
• Leadership and Communication: Proven ability to lead teams, articulate complex ideas to stakeholders, and foster partnerships that enhance our market position.
• Technical Proficiency: Familiarity with marketing automation tools, SEO/SEM strategies, and data analytics platforms to optimize campaign performance.

If you are a strategic marketing leader passionate about driving growth and brand excellence in a dynamic hospitality environment, we invite you to join our team and help shape the future of our organization.