Assistant Director - Alliances & Technology Manager - BMC - Riyadh, Saudi Arabia

Assistant Director – Alliances & Technology Manager – BMC

At EY, we empower professionals to drive meaningful impact and shape a future defined by innovation, collaboration, and excellence. This is an opportunity to join a dynamic global organization where your strategic vision and operational expertise will propel EY MENA’s growth ambitions forward. As the Assistant Director – Alliances & Technology Manager within the Brand, Marketing, and Communications (BMC) team, you will play a pivotal role in crafting and executing high-impact marketing strategies that strengthen alliances, elevate brand visibility, and accelerate demand generation across the region.

This position demands a dynamic leader who thrives at the intersection of strategy and execution. You will collaborate with senior stakeholders, alliance partners, and cross-functional teams to develop cohesive, data-driven marketing initiatives that align with EY’s broader business objectives. Your ability to translate complex business priorities into compelling campaigns—spanning digital, social, PR, and executive engagement—will be instrumental in positioning EY as a thought leader in the MENA market while fostering enduring partnerships with key technology allies.

Key Responsibilities

Your role will encompass a broad spectrum of strategic and operational duties, ensuring seamless alignment between marketing goals and business outcomes:

• Strategic Leadership and Go-to-Market Planning: Drive the development, execution, and measurement of a robust marketing strategy and annual plans that align with regional growth objectives, industry trends, and service line priorities. Identify and capitalize on opportunities to enhance EY’s market positioning and that of its approved alliance partners through integrated go-to-market campaigns.
• Integrated Campaign Execution: Lead the end-to-end delivery of multi-channel B2B marketing campaigns that generate demand, amplify brand awareness, and support business expansion. Develop persuasive messaging, campaign briefs, and creative content tailored to diverse audiences, ensuring consistency across digital platforms, social media, PR initiatives, and internal communications.
• Thought Leadership and Co-Branding: Collaborate with Marketing and Insights teams to produce high-impact co-branded thought leadership content, including reports, articles, and case studies, that reinforces EY’s authority in the technology and alliance space.
• Events and Stakeholder Engagement: Plan, coordinate, and support high-profile events, conferences, and leadership forums—including sector-specific initiatives in Government and Industry—while fostering strong relationships with EY executives, business stakeholders, and external partners. Act as a trusted BMC advisor, offering strategic guidance on branding, campaign execution, and governance.
• Project Management and Performance Optimization: Manage multiple concurrent projects with precision, ensuring adherence to timelines, budgets, and performance metrics. Monitor campaign effectiveness, provide actionable insights to senior leadership, and drive continuous improvement in processes and collaboration to maximize marketing ROI.
• Compliance and Risk Mitigation: Ensure strict adherence to EY’s brand guidelines, legal requirements, and risk management protocols, particularly in co-branding arrangements and memoranda of understanding (MoUs).

This role is ideal for a results-driven professional who excels in fast-paced, matrixed environments. You will bring a blend of strategic acumen and hands-on execution skills, coupled with a collaborative mindset, to elevate EY’s market presence and foster strategic alliances that drive sustainable growth.

Qualifications and Attributes

To excel in this position, you will possess:

• A bachelor’s degree in marketing, communications, business administration, or a related field—or equivalent professional experience with a proven track record in strategic marketing and alliance management.
• At least 10 years of relevant experience in marketing strategy, campaign management, or alliance development, with a strong preference for candidates with experience in the technology, consulting, or professional services sectors.
• Exceptional analytical and creative skills, with the ability to translate business objectives into innovative marketing solutions.
• A commercially astute approach, complemented by disciplined execution and a data-driven mindset to measure and optimize campaign performance.
• Outstanding stakeholder management abilities, with the capacity to build credibility and influence at all levels—from senior leadership to external partners.
• Proven experience in project management, budget oversight, and cross-functional collaboration in a global or regional context.
• Familiarity with EY’s brand standards, legal compliance requirements, and risk management frameworks, particularly in co-branding scenarios.
• Strong communication skills, both written and verbal, with the ability to craft compelling narratives and engage diverse audiences.

If you are a strategic thinker with a passion for driving impactful marketing initiatives and a commitment to EY’s mission of building a better working world, we invite you to join our team and contribute to the next chapter of growth in the MENA region.