Digital Marketing Specialist

Digital Marketing Specialist – Drive Strategic Growth Across Diverse Markets

Are you a dynamic and results-driven marketing professional with a passion for crafting and executing high-impact digital strategies? We are seeking a proactive Digital Marketing Specialist to spearhead our training company’s expansion by driving revenue through targeted B2C, B2B, and B2G campaigns. This role is ideal for an individual who thrives in a fast-paced, autonomous environment, where strategy meets execution, and data drives decision-making. If you’re ready to take ownership of every facet of digital marketing—from campaign management to performance optimization—we want you on our team.

In this pivotal role, you will serve as the sole architect of our digital marketing strategy, ensuring seamless alignment between creative execution, lead generation, and revenue growth. Your expertise will be instrumental in capturing high-value opportunities across consumer enrollments, corporate training partnerships, and government contracts. This is not just a job—it’s an opportunity to shape the future of our brand through innovative, data-backed strategies.

Key Responsibilities

Your role will encompass a broad spectrum of responsibilities, ensuring end-to-end ownership of our digital marketing initiatives:

• Campaign Management & Optimization: Design, launch, and continuously refine paid and organic campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, and SEO to attract and convert high-quality leads for both B2C and B2B audiences. Leverage your expertise to maximize ROI while adhering to strict Cost Per Lead (CPL) and Cost Per Acquisition (CPA) targets.
• Targeted B2B & B2G Acquisition: Develop and execute LinkedIn Ads, cold email campaigns, and Account-Based Marketing (ABM) strategies to engage corporate HR leaders, decision-makers, and government entities. Your ability to tailor messaging for high-stakes, professional audiences will be critical in securing lucrative partnerships.
• Funnel & CRM Mastery: Build high-converting landing pages, automate email drip sequences, and integrate CRM platforms (HubSpot or Salesforce) to streamline lead nurturing and handoffs to sales and admissions teams. Ensure every touchpoint in the customer journey is optimized for conversion.
• Creative & Content Execution: Act as both a designer and copywriter, utilizing Canva for daily asset creation and AI tools (ChatGPT, Midjourney, Claude) to accelerate workflows. Craft compelling ad copy, run A/B tests, and maintain a consistent, high-impact visual and verbal brand presence across all channels.
• Data-Driven Decision Making: Monitor campaign performance, build custom reporting dashboards, and analyze GA4 and Google Tag Manager data to identify trends, optimize spend, and drive continuous improvement. Treat the marketing budget with the precision of a financial steward, making strategic adjustments to maximize efficiency.

What You’ll Bring to the Table

We are looking for a highly skilled, self-motivated professional with a proven track record in digital marketing. Your expertise and adaptability will be the cornerstones of this role. Here’s what we’re looking for:

• 4+ Years of Hands-On Campaign Management: Demonstrated experience in managing end-to-end digital marketing campaigns, with a focus on measurable results. Experience in the bootcamp, startup, or higher-education sectors is a significant advantage.
• Dual-Threat Lead Generation: Proven success in driving high-ticket B2C consumer enrollments and generating qualified B2B leads, with a bonus for experience in B2G (government) contracts. Your ability to navigate both consumer and professional markets is essential.
• In-Depth Platform Expertise: Deep familiarity with LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, and SEO tools (Ahrefs/Semrush). You should be comfortable not just managing these platforms but optimizing them for peak performance.
• Tech Stack Proficiency: Strong practical skills in CRM platforms (HubSpot/Salesforce), Canva, generative AI tools, GA4, and Google Tag Manager. Your ability to leverage technology to automate, analyze, and enhance marketing efforts is non-negotiable.
• Versatile Communication Skills: The ability to seamlessly transition between emotionally compelling B2C messaging and professional, ROI-driven B2B pitches. Your copywriting and storytelling skills should resonate with diverse audiences.

Why You’ll Excel Here

This role is perfect for an individual who thrives in an environment where autonomy and accountability are paramount. If you are a self-starter who remains calm under pressure, adapts quickly to change, and treats the marketing budget with the same diligence as your own financial investments, you will succeed here. Our team values proactive problem-solving, data-driven creativity, and a relentless focus on results. Join us, and let’s grow together—one strategic campaign at a time.