Senior Media Buyer

Senior Media Buyer – Strategic Performance Marketing Leadership

Are you a seasoned performance marketer with a proven track record of driving measurable business growth through data-driven paid media strategies? We are seeking a Senior Media Buyer to join our dynamic team in Riyadh, where you will take ownership of end-to-end media planning, execution, and optimization across high-performing digital platforms. This is not just a role for campaign managers—it’s an opportunity to shape strategic media initiatives that align with business objectives, maximize return on ad spend (ROAS), and elevate customer acquisition and retention at scale.

In this impactful position, you will collaborate with cross-functional teams to develop and execute sophisticated paid media strategies that deliver exceptional results. Your expertise will be instrumental in navigating complex customer journeys, refining audience targeting, and leveraging cutting-edge platforms to amplify performance. If you thrive in a fast-paced, results-driven environment and are passionate about turning data into actionable strategies, we want you on our team.

Key Responsibilities

As our Senior Media Buyer, your role will encompass a broad spectrum of strategic and operational responsibilities, ensuring every campaign is optimized for profitability and growth:

• Strategic Media Planning: Craft comprehensive paid media strategies aligned with business goals, target audience segmentation, and key performance indicators (KPIs). Develop media plans that integrate multi-channel approaches, including Meta Ads, Snapchat Ads, Google Ads, TikTok Ads, and emerging platforms, to maximize reach and engagement.
• Campaign Development and Execution: Design and implement robust campaign structures, allocating budgets, defining objectives, and refining audience targeting strategies. Ensure alignment with customer journey stages, from awareness to conversion and retention, to drive holistic campaign success.
• Performance Optimization: Continuously analyze campaign performance using advanced analytics to refine strategies, improve return on ad spend (ROAS), reduce cost per acquisition (CPA), and enhance conversion rates. Leverage insights to optimize creatives, placements, and audience segmentation for maximum efficiency.
• Advanced Audience and Retargeting Strategies: Develop sophisticated audience strategies, including lookalike modeling, retargeting, and segmentation, to capture high-intent users and drive repeat engagement. Utilize A/B testing methodologies to validate and refine creative concepts, offers, and campaign structures for optimal performance.
• Cross-Functional Collaboration: Partner closely with creative and marketing teams to translate data-driven insights into compelling ad concepts and high-converting creatives. Ensure seamless integration between media strategies and creative execution to amplify campaign effectiveness.
• Scaling Profitable Campaigns: Identify high-performing campaigns and scale them strategically while maintaining profitability. Monitor key metrics such as customer lifetime value (LTV), conversion rates, and attribution models to ensure long-term sustainability and growth.
• Data-Driven Decision Making: Monitor tracking, attribution models, pixels, and conversion events to ensure accurate performance measurement. Prepare insightful performance reports with actionable recommendations, empowering stakeholders to make informed decisions.
• Proactive Problem-Solving: Take ownership of media performance, proactively identifying inefficiencies and growth opportunities. Stay ahead of industry trends, platform updates, and algorithmic changes to adapt strategies and maintain a competitive edge.

Requirements

To excel in this role, you must bring a blend of strategic vision, analytical rigor, and hands-on expertise in performance marketing. We are looking for candidates who meet the following criteria:

• Proven Experience: At least 4 years of hands-on experience in media buying, performance marketing, or digital advertising, with a strong focus on strategic campaign development—not just execution.
• Strategic Mindset: Exceptional strategic thinking and analytical skills to develop data-backed media strategies that drive measurable business outcomes.
• Platform Proficiency: Deep understanding and hands-on experience managing campaigns across Meta Ads, Snapchat Ads, Google Ads, and TikTok Ads. Familiarity with emerging platforms is a plus.
• Budget Management: Experience managing significant advertising budgets, scaling profitable campaigns, and optimizing for profitability while balancing short-term and long-term goals.
• Performance Metrics Mastery: Strong grasp of key performance indicators such as ROAS, customer acquisition cost (CAC), CPA, CPL, LTV, conversion rates, and attribution models. Ability to translate data into actionable strategies is essential.
• E-Commerce and Lead Generation: Preferred experience in managing e-commerce or lead generation campaigns, with a focus on driving high-quality conversions and customer retention.
• Communication and Reporting: Excellent communication skills to present complex insights clearly and collaboratively. Ability to produce detailed performance reports with strategic recommendations for stakeholders.
• Ownership and Initiative: Self-starter with the ability to work independently, take ownership of results, and drive continuous improvement in media performance.
• Location: Must be based in Riyadh or willing to relocate to Riyadh.

This is more than a job—it’s an opportunity to make a tangible impact on our company’s growth and success. If you are a strategic thinker with a passion for performance marketing and a proven ability to deliver results, we invite you to join our team and help us redefine digital advertising excellence.