Senior Media Buyer

Senior Media Buyer – Drive Strategic Paid Media Growth for a Leading Organization

Are you a results-driven performance marketer with a proven track record in crafting and executing high-impact paid media strategies? We are seeking a Senior Media Buyer to join our dynamic team in Riyadh, where you will elevate our digital advertising efforts by developing data-backed campaigns that maximize return on investment (ROI) and drive sustainable business growth.

In this pivotal role, you will take full ownership of our paid media strategy, from conceptualization to execution and optimization. Your expertise will be instrumental in shaping comprehensive media plans that align with our business objectives, target audience segments, and customer journey stages—ensuring every dollar spent delivers measurable value. This is not just about managing campaigns; it’s about strategic leadership in performance marketing, where your insights will shape the future of our digital advertising initiatives.

Key Responsibilities

As our Senior Media Buyer, your responsibilities will include:

• Strategic Campaign Development: Design and implement comprehensive paid media strategies that align with business goals, target audience behaviors, and key performance indicators (KPIs). Develop media plans that outline platform selection, campaign structures, budget allocation, audience targeting, and performance expectations—ensuring every initiative is optimized for success.
• Multi-Platform Campaign Management: Oversee and optimize high-performing campaigns across Meta Ads, Snapchat Ads, Google Ads, TikTok Ads, and other relevant platforms. Leverage your expertise to refine targeting, creative assets, and bidding strategies, ensuring campaigns consistently deliver superior results.
• Data-Driven Optimization: Analyze campaign performance metrics such as ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), CPL (Cost Per Lead), CTR (Click-Through Rate), CPM (Cost Per Mille), and conversion rates. Use actionable insights to refine strategies, improve profitability, and scale winning campaigns while maintaining cost efficiency.
• Advanced Audience & Targeting Strategies: Develop sophisticated audience segmentation, retargeting, lookalike modeling, and customer journey optimization to enhance engagement and conversion rates. Ensure every touchpoint in the customer journey—from awareness to retention—is optimized for maximum impact.
• Creative & A/B Testing: Collaborate with creative and marketing teams to refine high-performing ad concepts, landing pages, and campaign structures. Execute A/B testing for creatives, audiences, offers, placements, and landing pages to identify and scale the most effective variations.
• Scaling Profitable Campaigns: Identify high-performing campaigns and develop scalable strategies to amplify results without compromising profitability. Your ability to balance growth with cost control will be critical in driving long-term success.
• Performance Tracking & Reporting: Monitor tracking, attribution models, pixels, and conversion events to ensure accurate performance measurement. Prepare clear, insightful performance reports with actionable recommendations and strategic next steps for stakeholders.
• Proactive Problem-Solving: Take ownership of media performance by proactively identifying inefficiencies, market trends, and growth opportunities. Stay ahead of industry changes, including platform updates, algorithm shifts, and emerging performance marketing trends.

This role is ideal for a strategic thinker who thrives in a fast-paced environment and is passionate about turning data into impactful business outcomes. If you are eager to make a meaningful contribution to our organization’s digital advertising strategy, we invite you to apply.

Requirements

To excel in this role, you must possess:

• 4+ Years of Experience: A robust background in Media Buying, Performance Marketing, or Digital Advertising, with a focus on strategic campaign development—not just execution.
• Strategic & Analytical Mindset: Exceptional strategic thinking and analytical skills to interpret complex data and translate insights into high-performing media strategies.
• Platform Expertise: Deep understanding and hands-on experience with Meta Ads, Snapchat Ads, Google Ads, and TikTok Ads, including campaign setup, optimization, and scaling.
• Budget Management: Proven ability to manage significant advertising budgets while maintaining profitability and driving measurable ROI.
• KPI Mastery: Strong grasp of key metrics such as ROAS, CAC (Customer Acquisition Cost), CPA, CPL, LTV (Lifetime Value), conversion rates, and attribution models. Ability to use these metrics to inform decision-making and strategy refinement.
• Data-Driven Decision Making: Skill in analyzing performance data and deriving actionable strategies that enhance campaign effectiveness and business outcomes.
• E-Commerce & Lead Generation Experience: Preferred experience in managing e-commerce or lead generation campaigns, with a focus on driving conversions and customer retention.
• Communication & Reporting: Excellent communication skills to present findings, recommendations, and strategic insights to cross-functional teams and stakeholders.
• Ownership & Independence: Ability to work independently, take ownership of results, and drive continuous improvement in media performance.

Location: Must be based in Riyadh or willing to relocate to Riyadh.

This is not just a job—it’s an opportunity to shape the future of our digital advertising strategy and leave a lasting impact on our organization’s growth. If you are a strategic performance marketer ready to take your career to the next level, we’d love to hear from you.