Marketing Manager (Healthcare)

Regional Marketing Manager – Middle East & GCC (Diabetic & Chronic Care)

Join Sinocare as a **Regional Marketing Manager** based in Riyadh, where you will play a pivotal role in advancing our cutting-edge chronic disease management solutions—with a specialized focus on **Continuous Glucose Monitoring (CGM)**—across Saudi Arabia and the broader Gulf Cooperation Council (GCC) region. This dynamic position offers an exceptional opportunity to drive impactful market expansion, foster strategic partnerships, and shape the future of diabetes care in one of the most influential healthcare landscapes in the world.

As the Regional Marketing Manager, you will lead the development and execution of innovative marketing strategies tailored to the unique needs of the GCC market. Your expertise will be instrumental in positioning Sinocare’s CGM portfolio as the gold standard for diabetic and chronic care solutions, ensuring widespread adoption among healthcare providers, patients, and payers. This role demands a blend of clinical acumen, strategic vision, and unparalleled relationship-building skills to navigate the complexities of the regional healthcare ecosystem.

Key Responsibilities

Your success in this role will hinge on your ability to:

• Cultivate and Strengthen Key Opinion Leader (KOL) Relationships: Build and sustain high-impact collaborations with leading Endocrinologists, Diabetologists, and clinical decision-makers across Saudi Arabia and the GCC. Leverage your network to organize impactful scientific engagements, including clinical roundtables, advisory boards, and educational workshops, ensuring that Sinocare’s solutions are at the forefront of medical discourse.
• Drive Strategic Academic Engagement: Identify and coordinate sponsorship opportunities at major regional and international medical conferences, such as the Saudi Endocrine Society Annual Meeting and the Gulf Diabetes Association Conference. Work closely with local distributors to maximize return on investment (ROI) through targeted booth presentations, satellite symposia, and thought leadership initiatives that elevate Sinocare’s brand authority.
• Lead GCC Market Expansion: Develop and implement a cohesive regional marketing strategy that aligns with the distinct cultural, clinical, and market dynamics of each GCC nation. Craft compelling brand positioning and go-to-market (GTM) frameworks to ensure consistent messaging and engagement across Saudi Arabia, the UAE, Kuwait, Qatar, Oman, and Bahrain.
• Empower Local Distributors: Provide comprehensive marketing toolkits, product training, and campaign guidelines to distributors, ensuring they are equipped to deliver a unified and compelling brand narrative. Offer clinical literature interpretation and evidence-based support to enhance distributor capabilities and market penetration.
• Advance Reimbursement and Policy Alignment: Assist distributor teams in compiling robust clinical evidence to facilitate the inclusion of CGM solutions in medical insurance and public reimbursement frameworks across GCC nations. Stay ahead of Health Technology Assessment (HTA) trends and policy updates to drive sustainable market adoption.
• Monitor Competitive and Clinical Landscape: Conduct in-depth competitive intelligence to track emerging trends, health policy shifts, and strategic moves by industry leaders such as Abbott, Dexcom, and Medtronic. Use insights to refine Sinocare’s market positioning and stay ahead in the rapidly evolving CGM space.

Qualifications and Experience

To excel in this role, you must possess a unique blend of clinical expertise, regional market knowledge, and strategic marketing acumen. We are seeking a candidate with:

• Advanced Educational Background: A Bachelor’s degree or higher in Medicine, Pharmacy, Medical Technology, Life Sciences, or a related field. A background in Endocrinology, Diabetes, or Metabolic Health is highly preferred.
• Proven Industry Experience: At least 5+ years of experience in regional marketing or medical affairs within the pharmaceutical or medical device sector, with a specific focus on diabetes care, chronic disease management, or CGM solutions. Prior experience at global leaders such as Novo Nordisk, Eli Lilly, Medtronic, or Abbott Diabetes Care is a significant asset.
• Clinical and Network Expertise: A deep understanding of CGM clinical applications, patient journeys, and market dynamics in the Middle East. Strong, pre-existing connections with leading Endocrinologists, Diabetes Associations, and regional healthcare stakeholders in Saudi Arabia and the GCC.
• Multilingual Proficiency: Fluency in both Arabic and English to effectively engage with local distributors, healthcare providers, and regulatory bodies.
• Regional Mobility: Willingness to be based in Riyadh, Saudi Arabia, with regular travel across GCC countries to support market expansion and strategic initiatives.

This is more than a job—it is an opportunity to make a lasting impact on the healthcare landscape of the GCC. If you are a visionary leader with a passion for diabetes care and a proven track record of driving market success, we invite you to join Sinocare in shaping the future of chronic disease management in the region.