Marketing Executive

Marketing Executive – Driving Brand Excellence Across Boutiques, Cafés, and Corporate Ventures

Join our dynamic Marketing team as a **Marketing Executive** and play a pivotal role in shaping and elevating the Bateel brand across our diverse portfolio of Boutiques, Cafés, and Corporate Businesses. In this fast-paced and creative environment, you will collaborate closely with cross-functional teams to deliver impactful marketing, PR, and digital initiatives that resonate with our target audiences while maintaining the highest standards of brand consistency and innovation.

As a key contributor, you will independently manage multiple high-impact projects, from conceptualization to execution, ensuring every campaign aligns with strategic objectives and delivers measurable results. Your ability to blend analytical thinking with creative flair will be instrumental in optimizing our brand presence—both online and offline—across all markets. Whether it’s crafting compelling narratives, designing visually striking assets, or executing data-driven campaigns, your role will be central to reinforcing Bateel’s reputation as a leader in luxury retail and hospitality.

Key Responsibilities

Your responsibilities will span a broad spectrum of marketing disciplines, ensuring cohesive and high-impact brand representation:

• Brand and Creative Leadership: Oversee the production of all marketing collateral—including brochures, catalogues, point-of-sale materials, digital assets, environmental branding, and packaging—to ensure full compliance with brand guidelines, on-budget delivery, and creative excellence. Collaborate with franchises and market managers to design, distribute, and enforce brand standards across all touchpoints.
• Visual Asset Management: Curate and manage a comprehensive photo library, archiving existing assets and coordinating new shoots—both in-house and with external vendors—to maintain a robust visual repository for all marketing initiatives.
• Packaging Innovation: Work closely with the Creative Director and Production Assistant to develop and refine packaging designs that align with brand aesthetics and consumer expectations.
• Digital and Social Media Strategy: Assist in developing and executing digital marketing activity plans, proposing data-driven social media strategies, and scheduling content based on market trends and competitor analysis. Provide ongoing support for Bateel’s social media channels, ensuring consistent engagement and brand storytelling.
• Communication and Campaign Management: Manage all email and SMS campaigns, from asset creation and stakeholder approvals to execution and performance reporting. Optimize the Corporate and e-commerce websites by editing content, graphics, and product catalogues to enhance user experience and drive conversions.
• Reputation Management: Monitor and respond to customer reviews across leading platforms such as TripAdvisor, Zomato, FourSquare, and Google, ensuring a positive brand perception and addressing feedback proactively.
• Public Relations and Media Relations: Serve as the primary liaison with PR agencies, providing briefs, imagery, and proofreading releases to ensure alignment with monthly PR strategies. Build and maintain relationships with key media outlets to maximize editorial opportunities and secure coverage using branded content.
• Influencer and Event Marketing: Coordinate influencer collaborations across all markets, managing the gifting process—including sourcing, costing, handling, and delivery—to amplify brand reach and engagement.
• Administrative Excellence: Maintain an up-to-date online assets library for all brands, ensuring seamless access for internal and external stakeholders. Safeguard brand standards across all markets, including the franchise network, and manage the LPO (Letter of Proposal) and invoicing processes with meticulous attention to detail.
• Reporting and Analytics: Generate accurate and timely monthly reports for the Marketing Executive team, providing actionable insights to drive continuous improvement and strategic decision-making.

Why This Role Matters

This is more than a job—it’s an opportunity to be at the forefront of Bateel’s growth story. Your work will directly contribute to shaping how our brand is perceived, influencing customer loyalty, and driving business success. Whether you’re crafting a visually stunning campaign, engaging with influencers, or optimizing our digital presence, your initiatives will leave a lasting impact on our audience and the market.

What We’re Looking For

We seek a detail-oriented, proactive, and creative professional with a passion for marketing and a proven track record in delivering results. Ideal candidates will bring:

• A minimum of **3 years of experience in Marketing**, with a preference for roles in **Luxury Retail or Food & Beverage (F&B) sectors**.
• Proven expertise in **social media and digital marketing**, with a strong ability to analyze trends, craft strategies, and execute campaigns that drive engagement.
• A keen eye for detail and the ability to deliver high-quality work that aligns with briefs while adding unique creative value.
• Exceptional **organizational and time-management skills**, with the agility to reprioritize workloads and meet tight deadlines in a fast-paced environment.
• A **proactive and solution-oriented mindset**, coupled with the initiative to drive campaigns independently while seeking guidance when needed.
• Proficiency in both **verbal and written English**, with **Arabic language skills being a significant advantage**.
• Excellent **computer literacy**, including proficiency in design tools, CRM systems, and digital marketing platforms.
• A **Bachelor’s degree in Marketing, Communications, or Business Administration** is highly desirable, with a Postgraduate degree being a plus.

If you’re ready to take your marketing career to the next level and contribute to a brand that values innovation, creativity, and excellence, we’d love to hear from you. Note: Due to the high volume of applications, only shortlisted candidates will be contacted for interviews.