Marketing & Communication Specialist

Marketing & Communication Specialist – Drive Brand Growth and Strategic Engagement

Are you a dynamic marketing professional with a passion for crafting compelling narratives and driving brand engagement across multiple channels? We are seeking a highly motivated Marketing & Communication Specialist to join our team and play a pivotal role in shaping our brand’s presence in the local market while aligning with global strategic initiatives. This position offers an exciting opportunity to lead impactful marketing campaigns, manage communication strategies, and foster meaningful connections with our audience.

In this dynamic role, you will be responsible for developing and executing innovative marketing strategies that elevate brand awareness, strengthen customer relationships, and drive business growth. Your expertise will be instrumental in managing day-to-day marketing operations, from social media engagement to PR initiatives and event coordination, ensuring a cohesive and compelling brand experience across all touchpoints.

Key Responsibilities:

Collaborate closely with the KSA Marketing Director to develop and refine the local Marketing & Communication (MarCom) strategy, ensuring alignment with global brand guidelines and objectives. Your strategic insights will be critical in shaping a cohesive approach that resonates with both local and international audiences.

• Media and Communication Management: Oversee all aspects of local communication, including media planning and buying, new product launches, and openings. Lead PR and event management initiatives to create buzz and maintain a strong brand presence in the market.
• Social Media Leadership: Develop and execute a dynamic social media calendar that drives brand awareness, engagement, and recognition. Create compelling content, track performance metrics, and generate monthly reports to demonstrate impact. Foster active engagement with followers to build a loyal and interactive community.
• PR and Event Coordination: Plan and execute PR strategies, including events, sponsorships, and openings. Craft engaging narratives and contexts for key occasions to amplify brand visibility and create lasting impressions.
• Creative Content Development: Generate fresh ideas for promotions, press releases, articles, and other publicity materials. Ensure consistency and collaboration with internal marketing and advertising teams to maintain brand integrity.
• Design and Copywriting: Utilize tools like Adobe Illustrator and Canva to handle minor design tasks. Produce high-quality copywriting in both Arabic and English for press, e-commerce, and online platforms, adhering to brand standards.
• Market Insights and Analysis: Stay ahead of market trends, competition, and customer preferences by conducting regular research. Share actionable insights with both local and global teams to inform strategic decisions.
• Brand Standards Enforcement: Educate and enforce brand guidelines internally to ensure consistency in tone, style, and messaging across all communications.
• Creative Direction: Develop detailed creative briefs for internal teams and external agencies to ensure clear direction and high-quality deliverables that align with brand identity.
• Vendor and Agency Coordination: Manage relationships with external agencies and vendors to ensure outsourced work meets quality standards, reflects the brand’s values, and operates within budget constraints.
• Customer Engagement: Address local customer inquiries and complaints promptly, collaborating with relevant teams to resolve issues and enhance customer satisfaction.
• Budget Management: Adhere to approved budgets, maintain diligent tracking, and provide regular updates on financial status to ensure cost-effective operations.
• Performance Analysis: Drive sales and analyze campaign performance to assess engagement and sales impact. Present detailed reports and recommendations to optimize future strategies.
• Product Knowledge: Maintain deep expertise in our company’s products and stay updated on any relevant changes to inform marketing efforts effectively.
• Compliance: Uphold all company policies and procedures to ensure smooth and ethical operations.

Qualifications and Experience:

We are looking for a detail-oriented and creative professional with the following qualifications:

• A Bachelor’s degree in Business Administration, Marketing, Public Relations, Customer Service, or a related field.
• Minimum of 4 years of experience in marketing, with a strong emphasis on social media management, brand activations, and campaign execution.
• Proven track record of successfully planning and executing marketing activations, campaigns, and PR initiatives that deliver measurable results.
• Excellent communication skills in both Arabic and English, with the ability to craft compelling narratives and maintain brand consistency.
• Familiarity with design tools such as Adobe Illustrator and Canva, along with a keen eye for visual storytelling.
• Strong analytical skills to interpret market trends, customer behavior, and campaign performance data.
• A proactive and collaborative mindset, with the ability to work effectively across teams and with external partners.

If you are passionate about building brands, driving engagement, and making a tangible impact in the marketing landscape, we invite you to join our team and contribute to the continued success of our organization.