Specialist, Product

Specialist, Product – Drive Strategic Marketing Excellence and Operational Efficiency

In this dynamic and impactful role, you will spearhead the development of comprehensive corporate marketing strategies, ensuring alignment with business objectives while fostering growth in patient engagement, sales performance, and operational excellence. As the Specialist, Product, you will play a pivotal role in shaping the annual marketing calendar, budget, and training initiatives, all while collaborating closely with cross-functional stakeholders to deliver measurable results.

Your expertise will be instrumental in elevating the percentage of PD-connected patients, optimizing digital platform utilization, and driving high-impact marketing campaigns. With a focus on both strategic planning and hands-on execution, this position offers a unique opportunity to merge creativity with data-driven decision-making, ensuring seamless coordination across events, vendor relationships, and sales demand planning.

Key Responsibilities

Your role will encompass a diverse range of responsibilities, ensuring both strategic and operational success:

• Marketing Strategy & Planning:
• Develop and coordinate the corporate annual marketing calendar, aligning initiatives with business goals and stakeholder priorities.
• Design and manage the annual marketing budget, optimizing resource allocation while ensuring cost-effectiveness.
• Collaborate with HR to plan and organize annual training programs for the Marketing and Sales teams, fostering skill development and operational readiness.
• Performance Analytics & Reporting:
• Create and disseminate comprehensive monthly dashboards that provide actionable insights into sales performance, patient engagement metrics, and educational activities across the organization.
• Drive initiatives to increase the percentage of PD-connected patients and RPM (Remote Patient Monitoring), leveraging data to refine strategies and enhance patient outcomes.
• Monitor and optimize the utilization of Sharesource and Sharesource Adequest platforms, ensuring seamless integration with clinical teams for improved efficiency.
• Event Management & HCP Engagement:
• Plan and execute high-impact marketing events, including the creation of event calendars, venue selection, branding, and attendee coordination.
• Oversee the grant application process, from document collection to approval follow-ups, ensuring timely and successful funding acquisition.
• Manage all logistical aspects of events, from vendor coordination to agenda development, ensuring flawless execution.
• Vendor & Supply Chain Management:
• Lead vendor and supplier relationships, including RFQs, quotation analysis, purchase order creation, and payment follow-ups to ensure timely and cost-effective procurement.
• Support the sales team in PD cycler demand planning, including CAPEX management, shipment coordination, distribution planning, and maintenance alignment with Technical Support Center (TSC).
• Conduct location mapping and strategic planning to optimize resource deployment and operational workflows.

This role is ideal for a results-driven professional with a passion for healthcare marketing, a keen eye for detail, and a commitment to driving innovation. If you thrive in a collaborative environment and are eager to make a tangible difference in patient care and business growth, we invite you to join our team as the Specialist, Product.

Qualifications & Experience

To excel in this position, you will bring:

• A degree in Healthcare Management, Marketing, or a related field, providing a strong foundation for strategic planning and execution.
• 3–5 years of progressive experience in marketing, with a preference for roles within the healthcare, pharmaceutical, or medical devices industry.
• Proven expertise in marketing strategy, performance analytics, and event management, with a track record of delivering measurable outcomes.
• Strong stakeholder management and collaboration skills, enabling seamless alignment across departments.
• Excellent analytical and problem-solving abilities, with the capacity to interpret data and translate insights into actionable strategies.
• Familiarity with vendor management, procurement processes, and supply chain logistics.