Senior Manager, Digital Opinion Leaders

Senior Manager, Digital Opinion Leaders – Novo Nordisk, Riyadh

Join Novo Nordisk, a global leader in diabetes care and a pioneer in innovative healthcare solutions, as a **Senior Manager, Digital Opinion Leaders**. In this strategic role, you will spearhead the identification, engagement, and activation of influential digital opinion leaders to amplify Novo Nordisk’s brand presence, thought leadership, and impact within the healthcare and wellness sectors. This position is based in Riyadh, Saudi Arabia, and offers an exciting opportunity to drive meaningful change in the digital landscape of healthcare communication.

As the Senior Manager, you will play a pivotal role in shaping Novo Nordisk’s digital advocacy strategy by leveraging data-driven insights, industry trends, and cutting-edge digital marketing techniques. Your expertise will be instrumental in fostering authentic partnerships with key opinion leaders, content creators, and digital influencers who align with our mission of improving lives through innovative healthcare solutions.

In this dynamic role, your responsibilities will include:

• Strategic Leadership: Develop and execute a high-impact digital opinion leader strategy that aligns with Novo Nordisk’s global and regional marketing objectives, ensuring consistent brand messaging and thought leadership across digital platforms.
• Influencer Engagement: Identify, evaluate, and collaborate with digital opinion leaders, healthcare influencers, and content creators to amplify Novo Nordisk’s key initiatives, including diabetes care, obesity management, and other therapeutic areas.
• Campaign Development: Design and oversee digital campaigns that leverage opinion leaders to drive engagement, awareness, and action around Novo Nordisk’s products, innovations, and patient-centric programs.
• Performance Analytics: Utilize advanced analytics tools to measure the effectiveness of digital opinion leader campaigns, providing actionable insights to optimize future strategies and maximize return on investment (ROI).
• Cross-Functional Collaboration: Work closely with marketing, communications, and medical teams to ensure seamless integration of digital opinion leader initiatives with broader corporate goals and regulatory requirements.
• Market Insights: Stay ahead of emerging digital trends, consumer behaviors, and industry shifts to anticipate opportunities and challenges in the digital space, particularly within the Middle East and North Africa (MENA) region.
• Stakeholder Management: Build and maintain strong relationships with internal stakeholders, including senior leadership, to ensure alignment and support for digital opinion leader initiatives.

What sets this role apart is the opportunity to make a tangible difference in the healthcare landscape by leveraging the power of digital advocacy. Novo Nordisk is committed to fostering a culture of innovation, collaboration, and excellence, providing you with the resources, support, and autonomy to drive impactful results. If you are a strategic thinker with a passion for digital marketing, a proven track record in opinion leader engagement, and a desire to contribute to a mission-driven organization, we invite you to be part of our team.

As a Senior Manager at Novo Nordisk, you will not only advance your career in a globally recognized company but also contribute to a legacy of improving health outcomes for millions of people worldwide. This is more than a job—it’s a chance to shape the future of healthcare communication in the digital age.