Trade Marketing Representative Riyadh - Saudi Nationals only

Trade Marketing Representative – Drive Strategic Growth for ALFAKHER in Riyadh

ALFAKHER is seeking a dynamic and results-driven Trade Marketing Representative based in Riyadh to play a pivotal role in maximizing brand visibility, distribution efficiency, and trade channel performance. This position is exclusively open to Saudi nationals and offers an exciting opportunity to contribute to the growth of a leading FMCG brand while developing a rewarding career in trade marketing.

As a key member of our Trade Marketing & Distribution (TM&D) team, you will be responsible for executing a comprehensive operational plan across assigned territories to ensure ALFAKHER’s brands achieve optimal trade channel penetration, in-store presence, and consumer engagement. This role demands a proactive, detail-oriented professional with a passion for driving sales growth through strategic trade partnerships and innovative merchandising initiatives.

Key Responsibilities

Your role will encompass a wide range of strategic and operational tasks designed to enhance ALFAKHER’s market position and operational excellence:

• Territory Optimization: Conduct continuous analysis of assigned territories to identify and capitalize on untapped business opportunities, ensuring maximum revenue generation and market penetration.
• Plan Execution: Oversee the seamless implementation of trade marketing cycle plans, ensuring alignment with strategic objectives and timely execution across all key accounts and trade channels.
• Data-Driven Reporting: Maintain accurate and up-to-date trade marketing reports, including Area Summary Files, TMU (Trade Marketing Unit) activities, reconciliation reports (rental, REP, and BA activities), competitor benchmarking, and both qualitative and quantitative surveys. Timely and precise reporting is critical to informed decision-making.
• Stakeholder Engagement: Foster strong, collaborative relationships with trade partners, distributors, and key accounts to secure their active support. Leverage these relationships to maximize in-store volume, brand visibility, and adherence to agreed budgets.
• Incentive Management: Design, implement, and evaluate trade incentive schemes as outlined in the KSA operational plan, ensuring they drive desired outcomes and ROI.
• Brand Visibility & Merchandising: Enhance in-store presence and awareness for ALFAKHER brands through strategic TM&D tools, including merchandising activities that ensure clean, well-maintained store layouts and compliance with agreed planograms.
• Distribution Optimization: Work closely with the distributor sales force to minimize out-of-stock (OOS) situations and maximize distribution coverage, ensuring continuous product availability and freshness.
• Performance Metrics: Achieve and exceed TM&D Key Performance Indicators (KPIs) to drive operational efficiency and commercial success.
• Resource Management: Ensure trade marketing resources are utilized effectively and efficiently, while maintaining the integrity of TMR stock floats and reconciliation processes.

Why This Role Matters

In this dynamic role, you will not only contribute to the growth of ALFAKHER’s market presence but also play a crucial part in shaping the future of trade marketing in Saudi Arabia. Your efforts will directly impact consumer engagement, brand loyalty, and overall business performance, making this an opportunity to make a meaningful difference in the FMCG landscape.

Essential Qualifications & Skills

To excel in this position, you must meet the following criteria:

• Saudi Nationality: This role is exclusively open to Saudi nationals.
• Bilingual Advantage: Preference will be given to candidates fluent in both English and another language, enhancing your ability to engage with diverse stakeholders.
• Relevant Experience: 0-2 years of experience as a merchandiser or trade marketing representative in an FMCG company, with a preference for those with experience in trade marketing strategies and execution.
• Interpersonal & Influencing Skills: Exceptional communication, both verbal and written, is essential for building strong relationships with trade partners and internal teams.
• Organizational Acumen: Strong time management and organizational skills to handle multiple priorities and deliver results in a fast-paced environment.
• Independence & Initiative: Ability to work autonomously, take ownership of tasks, and drive outcomes without constant supervision.
• Mobility & Licensing: Valid driver’s license and the ability to drive, as this role requires extensive fieldwork across assigned territories.

If you are a proactive, detail-oriented professional with a passion for trade marketing and a commitment to driving commercial success, we invite you to join ALFAKHER in shaping the future of our brand in Riyadh. This is more than a job—it’s an opportunity to grow, innovate, and make an impact in a thriving market.