Associate Brand Manager – COPD

Associate Brand Manager – COPD

The Associate Brand & Customer Manager role presents an exceptional opportunity to significantly impact patients' lives. This position is responsible for spearheading and coordinating efforts in the launch of our new brand in the COPD space.

As a critical member of the Pharmaceutical Business Unit in Saudi Arabia, you will ensure launch excellence and drive high-quality execution of brand strategies. Your role involves maximizing the value of assigned brands through strategy shaping, leading implementation excellence, enabling field team execution, and fostering strong cross-functional alignment while maintaining a robust customer-centric approach.

• Brand Planning & Execution
• Contribute to the development of local brand strategies based on market insights, customer needs, and business priorities.
• Own and drive end-to-end execution of brand plans, ensuring timely, high-quality, and compliant delivery.
• Translate strategic priorities into clear, actionable initiatives tailored to the Saudi market.
• Strategic Impact
• Actively lead brand planning cycles, bringing insights, recommendations, and execution perspectives.
• Own specific components of the brand plan with clear accountability.
• Develop plans through data-driven insights and field feedback to strengthen impact.
• Promotional & Customer Engagement Excellence
• Lead the development and localization of promotional and non-promotional materials aligned with brand strategy.
• Ensure consistent, high-quality communication of the brand value proposition across all customer touchpoints.
• Drive impactful customer engagement initiatives to support brand growth and differentiation.
• Sales Force Enablement
• Own the readiness and effectiveness of sales enablement tools and materials for assigned brands.
• Lead training initiatives to ensure field teams are equipped to execute with confidence and consistency.
• Act as a go-to brand expert for the sales team, providing guidance and clarity on execution.
• Cross-Functional Leadership
• Lead coordination across Medical, Market Access, Policy, Regulatory, Supply Chain, and Sales teams for assigned initiatives.
• Drive alignment and accountability across stakeholders to ensure seamless execution.
• Ensure strong integration between strategy and execution across all functions.
• Market & Business Insights
• Analyze market trends, customer insights, and competitive dynamics to identify opportunities to strengthen brand performance and expand impact.
• Monitor brand performance and proactively recommend actions to enhance outcomes.
• Translate insights into actionable recommendations and initiatives.
• Financial & Operational Management
• Own tracking of brand KPIs, performance, and budget utilization.
• Support forecasting and ensure alignment between demand planning and brand activities.
• Identify risks and proactively drive corrective actions.
• Personal Development
• Continuously upgrade technical knowledge and skills to stay current with new marketing trends and methodologies relevant to the assigned portfolio.
• Stay up-to-date on the latest product and therapeutic area information for all allocated portfolio indications.
• Write and update your Employee Development Plan (EDP) with guidance and agreement of your Manager, who assesses it quarterly for progress.
• Compliance
• Ensure strict adherence to pharma marketing compliance, ethical codes, and internal standard operating procedures (SOPs).
• Ensure all promotional activities comply with regulatory and company standards.
• Ensure highest level of integrity in the territory.

Skills And Qualifications Required

• Bachelor’s degree in Pharmacy, Marketing, Business, or Life Sciences.
• 2–4 years of experience in the pharmaceutical industry, with a focus on brand management or a related field.