Digital and Social Media Manager

About Almarai

Established in 1977, Almarai Company stands as the world’s largest vertically integrated dairy company and the undisputed leader in the food and beverage manufacturing and distribution sector across the MENA region. Headquartered in Riyadh, Saudi Arabia, Almarai has earned the distinction of being the number one FMCG brand in MENA, dominating key categories throughout the GCC, Egypt, and Jordan. With over five decades of sustainable growth, the company remains committed to delivering nutritious and high-quality products to consumers of all ages, guided by its core principle: "Quality you can trust."

Almarai’s product portfolio has expanded significantly to include dairy, juices and beverages, baked goods, poultry, infant formula, dates, fish and seafood, and bottled water, marketed under more than 20 renowned brands such as Almarai, L’usine, 7DAYS, ALYOUM, Nuralac, Farm’s Select, Ice Leaf, Almira, Seama, Oska, IVAL, Almara Pro, Premier Chef, and Bakemart. The company employs over 43,000 dedicated professionals across the GCC, Egypt, and Jordan. In 2025, Almarai reported a net income of SAR 2.4 billion on sales of SAR 22 billion, reflecting its robust financial performance and market leadership.

Role Overview

We are seeking a dynamic and strategic Digital and Social Media Manager to join our team in Riyadh, Saudi Arabia. This pivotal role is responsible for shaping and executing the company’s digital communications strategy, ensuring a cohesive corporate identity, brand consistency, and measurable business impact through integrated multi-channel content initiatives. The ideal candidate will play a key role in driving engagement, enhancing brand visibility, and supporting Almarai’s ambitious growth plans through innovative digital and social media campaigns.

Key Responsibilities

• Strategic Leadership: Develop and implement a comprehensive digital and social media strategy aligned with Almarai’s corporate objectives, ensuring brand consistency across all platforms and touchpoints.
• Content Governance: Oversee the creation, curation, and distribution of high-quality, engaging content tailored to diverse audiences, while maintaining adherence to brand guidelines and regulatory standards.
• Channel Management: Manage and optimize social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube, to maximize reach, engagement, and conversion.
• Customer Engagement: Foster meaningful interactions with consumers, responding to inquiries, addressing feedback, and cultivating a loyal online community through proactive engagement strategies.
• Analytics and Reporting: Monitor, analyze, and report on key performance indicators (KPIs) to assess the effectiveness of digital campaigns, leveraging data-driven insights to refine strategies and enhance ROI.
• Stakeholder Collaboration: Work closely with cross-functional teams, including marketing, PR, and product development, to ensure seamless integration of digital initiatives with broader business objectives.
• Crisis Management: Develop and implement crisis communication protocols to mitigate risks and protect the company’s reputation in the digital space.
• Innovation and Trends: Stay abreast of emerging digital trends, technologies, and best practices to continuously enhance the company’s digital presence and competitive edge.

Qualifications and Experience

To excel in this role, candidates must possess the following qualifications and experience:

• A bachelor’s degree in communications, public relations, marketing, or a related field.
• 7-9 years of progressive experience in communications, digital marketing, or social media management, with a proven track record in driving successful campaigns.
• Strong client relationship management skills, with the ability to build and nurture professional partnerships with internal and external stakeholders.
• Extensive experience in managing social media platforms, content coordination, and customer engagement strategies.
• Exceptional verbal and written communication skills in both Arabic and English, with a keen eye for detail and a passion for storytelling.
• Proficiency in digital analytics tools and platforms to measure performance and optimize strategies.
• Creativity, adaptability, and a results-driven mindset to thrive in a fast-paced, dynamic environment.

Why Join Almarai?

As a global leader in the FMCG sector, Almarai offers an exceptional opportunity to contribute to a high-impact, fast-growing organization with a reputation for excellence. In return, we provide a competitive compensation package, generous leave entitlements, comprehensive medical coverage, discretionary bonuses, and robust training and development programs to support your professional growth. This role presents a unique chance to be part of a successful and expanding multinational business, offering an outstanding remuneration and benefits package alongside the opportunity to make a meaningful impact in the digital space.