Performance Marketing

About Rewaa

Rewaa is at the forefront of transforming the retail industry with its innovative SaaS platform, designed to accelerate growth and streamline operations for retailers worldwide. Our comprehensive suite of solutions includes point-of-sale systems, inventory management, omnichannel integrations, tax and accounting, and advanced reporting—all delivered through a single, user-friendly interface powered by our high-performance hardware. With a rapidly expanding customer base exceeding 10,000 and a bold vision for global expansion, Rewaa is poised for unprecedented growth, offering an exciting opportunity to be part of a dynamic and forward-thinking organization.

Role Overview

The Performance Marketing Specialist will play a pivotal role in driving Rewaa’s growth by strategically managing, optimizing, and scaling paid advertising initiatives across multiple digital channels. This role is ideal for a data-driven marketer with a passion for performance marketing, who thrives in a fast-paced environment and is committed to delivering measurable results. The Performance Marketing Specialist will be responsible for developing and executing paid media strategies that generate high-quality leads, nurture SQL conversions, and contribute directly to the company’s revenue objectives. By leveraging expertise in campaign management, performance analysis, and funnel optimization, this role will ensure that paid media efforts are aligned with Rewaa’s ambitious growth targets.

Key Responsibilities

• Strategic Campaign Development: Design and implement a comprehensive paid media strategy that aligns with Rewaa’s business goals, focusing on driving qualified leads and SQL conversions across key platforms such as Google Ads, Snapchat, Meta, LinkedIn, and emerging channels.
• Channel Management: Oversee the end-to-end execution of paid campaigns, including audience targeting, ad creation, bid management, and performance tracking, ensuring optimal reach and engagement.
• Funnel Optimization: Continuously refine campaigns across the marketing funnel to enhance lead-to-SQL and SQL-to-customer conversion rates, leveraging data-driven insights to maximize ROI.
• A/B Testing & Creative Optimization: Develop and implement A/B testing frameworks to evaluate and optimize ad creatives, messaging, and targeting strategies, ensuring alignment with performance goals.
• Cross-Functional Collaboration: Partner with content, design, and product marketing teams to ensure cohesive messaging and creative assets that resonate with target audiences and drive performance.
• Sales Alignment: Work closely with the Sales team to tailor paid campaigns to high-conversion buyer personas and business segments, ensuring seamless handoffs and improved conversion outcomes.
• Performance Analysis & Reporting: Monitor and analyze key performance metrics, including lead volume, SQL conversion rates, and return on ad spend (ROAS), to benchmark performance against industry standards and competitor campaigns. Prepare detailed reports and actionable insights for leadership, recommending strategic adjustments such as budget reallocation or channel scaling.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 4-7 years of hands-on experience in paid media management, with a strong preference for candidates with a background in B2B SaaS or technology sectors.
• Proven track record of improving lead quality, SQL conversion rates, and ROI across multiple paid channels.
• Expertise in managing campaigns on Google Ads, Snapchat, LinkedIn, and Meta, with a deep understanding of attribution modeling and multi-channel funnel analysis.
• Proficiency in performance marketing tools such as Google Analytics, Metabase, or similar platforms, with a strong analytical mindset to interpret data and drive decision-making.
• Exceptional project management skills, with the ability to juggle multiple campaigns and priorities while maintaining a high standard of execution.
• Outstanding communication and collaboration skills, with the ability to work effectively with cross-functional teams and present insights to leadership.
• Willingness to relocate to or be based in Riyadh, Saudi Arabia.

Compensation & Benefits

Rewaa offers a competitive compensation package designed to attract and retain top talent. In addition to a robust monthly salary, employees enjoy comprehensive health insurance coverage for themselves, their spouse, and children. The company also provides GOSI registration, 21 working days of annual vacation, and participation in a Stock Option Plan, reflecting our commitment to long-term growth and employee success. As a fast-growing organization, Rewaa presents ample opportunities for professional development and career advancement.

Important Notice for Candidates

Rewaa and its subsidiaries strictly adhere to ethical hiring practices. Please note that Rewaa does not conduct interviews via email or text messages, nor does it request any form of payment as a condition for applying or receiving a job offer. To safeguard your personal information, we urge you to apply only through Rewaa’s official channels. Avoid sharing sensitive details such as your name, address, date of birth, or ID number with unsolicited contacts. If you encounter any suspicious activity, please report it immediately to ensure your safety and security.