Membership Manager

About the Position

As a pivotal member of Keemart, Meituan’s self-operated on-demand retail venture in overseas markets, the Membership Manager will play a critical role in shaping and executing the company’s membership strategy. Keemart, launched in Riyadh, Saudi Arabia, in May 2025, is dedicated to delivering groceries and daily essentials within 20 minutes, embodying Meituan’s mission to help people eat better and live better in international markets. This role offers a unique opportunity to contribute to the growth of a high-impact business by designing and implementing a membership program that enhances customer loyalty, drives revenue, and strengthens market positioning.

Key Responsibilities

The Membership Manager will be responsible for the end-to-end development and management of Keemart’s membership program, ensuring it aligns with business objectives and delivers exceptional value to customers. Core responsibilities include:

• Program Design and Strategy: Develop a comprehensive membership framework, including pricing models, benefit packages, and value proposition positioning, tailored to meet the needs of overseas consumers while driving business growth.
• Differentiated Benefits Development: Create and refine membership benefits such as delivery fee waivers, exclusive discounts, and other incentives that balance customer perceived value with operational efficiency and profitability.
• Subscription Conversion Optimization: Formulate and execute strategies to maximize subscription conversions, from designing compelling free trial offers to optimizing the onboarding experience and refining the paid conversion funnel.
• Member Retention and Growth: Monitor and enhance key performance metrics, including membership renewal rates, churn rates, and Lifetime Value (LTV). Develop and implement retention strategies, such as renewal incentives, re-engagement campaigns, and win-back programs, to sustain long-term member engagement.
• Industry and Market Insights: Stay ahead of industry trends and social hotspots to identify growth opportunities. Collaborate with cross-functional teams to develop innovative marketing plays and experiences that resonate with target audiences and drive business outcomes.

Qualifications and Requirements

• Education and Experience: Bachelor’s degree or higher, with a minimum of 3 years of relevant professional experience. Fluency in English is required, and native proficiency in Arabic is strongly preferred.
• Industry Background: Proven experience in the internet industry, with a focus on membership operations, integrated marketing, product management, and subsidy strategies. Familiarity with subscription-based business models is a significant advantage.
• Soft Skills: Exceptional communication and project management abilities, with a proven track record of influencing cross-departmental teams to drive project execution and alignment. Strong analytical and problem-solving skills to navigate complex business challenges.
• Personal Attributes: Demonstrated ability to learn quickly, execute efficiently under pressure, and maintain a high sense of responsibility. Excellent project promotion capabilities and a proactive approach to identifying and capitalizing on opportunities.

Position Highlights

• Strategic Impact: A key role in a high-growth business with significant potential for professional and career advancement.
• Collaborative Environment: Join a dynamic team of industry experts with ample opportunities for learning, growth, and leadership development.
• Innovation and Growth: Contribute to the expansion of Meituan’s global footprint while shaping the future of instant retail in overseas markets.