Marketing Manager

Marketing Manager - Riyadh, Saudi Arabia

We are seeking a dynamic, creative, and results-driven Marketing Manager to lead the marketing function for The California Burger Company and Nashville's Authentic Hot Chicken, two exciting QSR brands based in Riyadh, Saudi Arabia.

In this full-time, on-site role, you will be responsible for developing and executing strategic marketing initiatives that strengthen brand awareness, increase customer engagement, and drive business growth across our existing and future restaurant concepts.

• Develop and execute comprehensive marketing strategies aligned with business objectives.
• Plan, manage, and evaluate integrated marketing campaigns across digital and traditional channels.
• Lead social media strategy, content planning, and community engagement.
• Ensure consistent brand identity, messaging, and visual standards across all customer touchpoints.
• Conduct market research and competitor analysis to identify market trends and business opportunities.
• Analyze customer insights and campaign performance to optimize marketing effectiveness and maximize ROI.
• Manage marketing budgets and ensure efficient allocation of resources.
• Coordinate promotional campaigns with restaurant operations to increase sales and customer traffic.
• Manage relationships with creative agencies, media partners, influencers, and external vendors.
• Oversee the creation of marketing materials, advertising campaigns, and promotional content.
• Monitor brand performance and present regular marketing reports to senior management.
• Support new product launches, seasonal campaigns, and new restaurant openings.
• Collaborate with cross-functional teams to ensure successful campaign execution.
• Stay up to date with industry trends, consumer behavior, and emerging marketing technologies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Professional marketing certifications are an advantage.
• Minimum 5 years of marketing experience, preferably in the food & beverage, hospitality, or retail industry.
• Strong expertise in marketing strategy, brand management, and campaign planning.
• Proven experience in digital marketing, social media management, and content marketing.
• Experience with paid advertising platforms, CRM, and email marketing is an advantage.
• Strong analytical skills with experience using marketing analytics and reporting tools.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Outstanding communication, presentation, and stakeholder management skills.
• Highly organized, detail-oriented, and able to thrive in a fast-paced environment.
• Fluent in both English and Arabic (written and spoken).

What We're Looking For

• Strategic thinker with a commercial mindset.
• Creative and innovative problem solver.
• Strong leadership and team collaboration skills.
• Customer-focused with a passion for building great brands.
• Data-driven decision maker with excellent analytical abilities.
• Self-motivated, proactive, and capable of performing under pressure.
• Must be currently based in Riyadh with a transferable Iqama.

If you're ready to make an impact and grow with two of Saudi Arabia's exciting QSR brands, we'd love to hear from you. Please send your CV to [email protected].