Junior Digital Marketing Analyst

Junior Digital Marketing Analyst

We are seeking a meticulous and analytical Junior Digital Marketing Analyst to support our marketing team in planning, executing, and optimizing digital marketing campaigns across multiple channels. This role involves campaign setup, performance monitoring, marketing analytics, conversion tracking, reporting, and contributing to the overall digital marketing function.

This position is ideal for an individual looking to build a career in performance marketing, digital analytics, and marketing operations.

Key Responsibilities

• Campaign Management
• Assist in launching and managing digital marketing campaigns across platforms such as Meta, Snapchat, TikTok, and Google Ads.
• Ensure campaigns are set up accurately according to campaign objectives, budgets, and targeting requirements.
• Monitor campaign performance and identify optimization opportunities.
• Analytics & Reporting
• Track and analyze campaign performance metrics including impressions, clicks, CTR, CPC, CPL, conversions, and ROAS.
• Prepare weekly and monthly performance reports and dashboards.
• Identify trends, insights, and recommendations to improve marketing effectiveness.
• Support ad-hoc reporting requests from internal stakeholders.
• Tracking & Measurement
• Create and manage UTM parameters for campaign tracking.
• Monitor conversion tracking across marketing platforms and analytics tools.
• Support implementation and validation of pixels, events, and conversion APIs.
• Assist in maintaining data accuracy across digital marketing systems.
• Marketing Operations
• Coordinate campaign assets and requirements with design and content teams.
• Ensure campaigns are launched on time and according to agreed schedules.
• Maintain campaign documentation, naming conventions, and tracking frameworks.
• Support A/B testing initiatives and performance experiments.
• Digital Analytics
• Utilize tools such as Google Analytics 4 (GA4), Meta Events Manager, Snapchat Ads Manager, TikTok Ads Manager, and Looker Studio.
• Analyze lead quality and user behavior across marketing funnels.
• Assist in attribution analysis and customer journey reporting.

Qualifications

We are looking for candidates with the following qualifications:

• Education: Bachelor's degree in Marketing, Business Administration, Data Analytics, or a related field.
• Experience: 0–2 years of experience in digital marketing, marketing analytics, performance marketing, or related fields. Internship experience in digital marketing is a plus.
• Technical Skills: Familiarity with Meta Ads Manager, Google Ads, Snapchat Ads, and TikTok Ads. Basic understanding of Google Analytics 4 (GA4). Strong proficiency in Microsoft Excel or Google Sheets. Understanding of UTM tracking, pixels, and conversion measurement. Experience with Looker Studio, SQL, or data visualization tools is a plus.
• Soft Skills: Strong analytical and problem-solving skills. High attention to detail and accuracy. Excellent organizational and time management skills. Ability to work in a fast-paced environment and manage multiple projects simultaneously. Strong communication and teamwork skills.

Preferred Qualifications:

• Google Analytics Certification.
• Meta Blueprint Certification.
• Experience working with CRM and marketing automation tools.
• Basic knowledge of SQL and dashboard reporting.

Success in this role will be measured by campaign launch accuracy and timeliness, quality and accuracy of reporting, tracking and measurement reliability, contribution to campaign performance improvements, and data-driven insights and recommendations delivered to the team.

Salary range: 8-10K SR