Director of Ecommerce and Digital Marketing - Sofitel Jabal Omar Makkah

About the Role

As the Director of Ecommerce and Digital Marketing at Sofitel Jabal Omar Makkah, you will play a pivotal role in shaping the hotel’s digital presence and driving revenue growth across all business streams, including Rooms, Food & Beverage (F&B), Meetings, Incentives, Conferences, and Exhibitions (MICE), Spa, and ancillary services. Reporting directly to the Commercial Director, you will collaborate closely with the Commercial and Revenue teams to develop and execute cohesive digital strategies that align with the hotel’s overarching business objectives. Your expertise in ecommerce, digital marketing, and data-driven decision-making will be instrumental in maximizing online engagement, enhancing guest experiences, and optimizing revenue performance.

Key Responsibilities

In this dynamic and strategic role, you will be responsible for the following core functions:

• Strategic Planning and Revenue Targets:
  • Set and oversee annual revenue targets for both direct and indirect ecommerce channels, ensuring alignment with the hotel’s financial and operational goals.
  • Actively contribute to the hotel’s strategic planning, marketing initiatives, and budgeting processes, providing data-backed insights and recommendations to refine and challenge existing strategies.
  • Develop a comprehensive digital marketing plan and budget that encompasses all digital channels and levers, including direct and indirect booking platforms.
• Website Management and Optimization:
  • Lead the management, design, functionality, and content updates of the hotel’s official website, ensuring it remains user-friendly, visually appealing, and aligned with brand standards.
  • Implement and maintain Search Engine Optimization (SEO) strategies to enhance organic search rankings and drive qualified traffic to the website.
  • Regularly update the website with current promotions, events, and relevant content to highlight Rooms, F&B outlets, MICE facilities, and other hotel amenities.
• Online Travel Agency (OTA) Management:
  • Cultivate and maintain strong relationships with key OTAs such as Booking.com, Expedia, and others, ensuring optimal visibility and performance on these platforms.
  • Collaborate with the Director of Revenue to align OTA strategies with revenue management goals, including the activation and management of digital tools like sponsored ads, travel packages, and visibility boosters.
  • Monitor and analyze OTA performance metrics to identify trends, opportunities, and areas for improvement, ensuring competitive positioning in the market.
• Digital Marketing and Campaign Execution:
• Design and implement end-to-end digital marketing strategies, encompassing SEO, content marketing, and email marketing, with a focus on driving bookings for Rooms, F&B outlets, and MICE services.
• Ensure brand consistency across all digital platforms by coordinating with the marketing team to maintain high-quality images, videos, descriptions, and promotional offers.
• Oversee email marketing initiatives using third-party tools, tailoring campaigns to target specific guest segments and align with corporate guidelines and strategic objectives.
• Online Reputation Management:
  • Monitor and manage the hotel’s online reputation by analyzing guest reviews and feedback across platforms such as TripAdvisor, Google, and social media.
  • Collaborate with the guest relations team to address online complaints or issues promptly, ensuring a positive guest experience and mitigating potential reputational risks.
• Social Media Strategy and Engagement:
  • Develop and execute innovative social media strategies in partnership with the marketing team to enhance brand awareness, engagement, and loyalty among target audiences.
  • Create and curate compelling content for platforms such as Facebook, Instagram, and other relevant channels, ensuring alignment with brand voice and marketing objectives.
  • Monitor social media performance, tracking key metrics such as reach, engagement, and conversion rates to refine strategies and optimize results.
• Data Analysis and Performance Reporting:
  • Leverage data analytics tools to track and evaluate the performance of digital marketing campaigns, measuring key metrics such as website traffic, conversion rates, and revenue generated from digital channels.
  • Prepare and present regular reports to stakeholders, providing actionable insights and recommendations to drive continuous improvement and revenue growth.
  • Monitor third-party intelligence sources, including OTA performance, Global Distribution Systems (GDS), market studies, and web tools, to identify revenue opportunities and stay ahead of industry trends.

Qualifications and Experience

To excel in this role, you will bring the following qualifications and experience:

• A bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field.
• A minimum of 8-10 years of progressive experience in ecommerce, digital marketing, or a similar role within the hospitality, travel, or tourism industry.
• Proven track record of developing and executing successful digital marketing strategies that drive revenue and enhance guest engagement.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to optimize performance.
• Proficiency in digital marketing tools and platforms, including SEO, email marketing software, social media management tools, and analytics platforms such as Google Analytics.
• Excellent project management and leadership skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
• Exceptional communication and interpersonal skills, with a keen eye for detail and a commitment to delivering high-quality results.
• Fluency in English is required; additional languages are a plus.

Why Join Accor?

At Accor, we believe in creating limitless possibilities for our employees. By joining our global team, you will have the opportunity to grow both personally and professionally while contributing to the success of one of the world’s leading hospitality brands. We offer a supportive and inclusive work environment where your unique talents and perspectives are valued. Whether you are looking to advance your career, expand your skill set, or make a meaningful impact, Accor provides the resources and opportunities to help you achieve your goals. Explore a career that aligns with your passion and discover the life-changing experiences that await you at Accor.