Director of Marcoms

Role Overview

The Director of Marketing and Communications (Marcomms) is a pivotal leadership position responsible for crafting and executing the comprehensive marketing communications strategy for the entire hotel. In close collaboration with the Director of Sales and Marketing (DOSM), this role establishes long-term objectives, defines strategic initiatives, and ensures their seamless implementation to elevate the Capella brand. The Director of Marcomms will cultivate and manage vibrant online communities centered around key topics, overseeing long-lead editorial calendars and monitoring digital conversations to foster engagement and brand loyalty.

Key Responsibilities

• Strategic Leadership and Vision: Provide inspirational leadership and clear direction to the Marcomms team, aligning all efforts with the Capella brand’s values and vision. Drive the delivery of exceptional guest and team member experiences while ensuring consistent business results.
• Team Management and Development: Communicate expectations clearly, recognize high performance, and foster a culture of accountability. Serve as an exemplary role model by embodying the Capella Culture and Service Philosophy, inspiring team members to uphold the highest standards.
• Operational Oversight: Oversee the daily operations of the Marcomms department, ensuring adherence to service standards, departmental policies, and hotel operating procedures. Maintain a proactive approach to stakeholder engagement, including E-commerce, Graphic Design, Digital, All Response Media, and PR teams.
• Content and Community Management: Develop and manage content distribution across social platforms, editorial calendars, and content libraries. Optimize tags for multi-channel outreach, ensuring alignment with local, national, and global events to enhance relevance and engagement. Monitor real-time community feedback and facilitate fan engagement to strengthen brand visibility.
• Digital Engagement and Brand Presence: Actively participate in online conversations to amplify brand visibility, enhance customer satisfaction, and support marketing and e-commerce initiatives. Integrate property-specific and brand messaging into compelling narratives that resonate with target audiences.
• Data Analysis and Reporting: Conduct day-to-day analysis of data from listening and GMS tools to inform strategic decisions. Create and manage reports, profile moderation, outreach activities, and performance metrics. Present monthly social media reports during PR meetings to assess progress and identify opportunities.
• Stakeholder Collaboration: Develop and nurture relationships with clients, corporate e-commerce teams, strategic alliances, and other departments to identify and capitalize on e-marketing opportunities. Research social media trends across business transient, leisure, group catering, and food and beverage segments to uncover solicitation opportunities.
• Innovation and Problem-Solving: Stay abreast of industry developments and market trends to drive continuous improvement. Analyze information, evaluate results, and implement solutions that align with business objectives. Contribute to the development of new applications, systems, or creative initiatives that enhance marketing communications.
• Quality Assurance and Compliance: Verify that marketing communications support regional, market, and hotel business goals. Ensure adherence to brand standards, format guidelines, and marketing communications policies. Collaborate with external vendors to deliver cost-effective, high-quality creative executions.
• Website and Digital Maintenance: Responsible for updating and maintaining website content to ensure accuracy, completeness, and timeliness. Provide marketing information to properties that enables them to meet or exceed guest expectations.

Qualifications and Skills

Candidates should possess a bachelor’s degree in Marketing, Communications, Business Administration, or a related field, with a minimum of 7-10 years of progressive experience in marketing communications, preferably within the hospitality or luxury brand sector. Exceptional leadership, strategic thinking, and analytical skills are essential, along with a proven track record in digital marketing, social media management, and content strategy. Strong interpersonal and communication abilities, coupled with a deep understanding of brand management and customer engagement, are critical for success in this role.