Influencer Marketing Specialist

About The Independent Food Company

The Independent Food Company is a dynamic and forward-thinking hospitality group based in the UAE, renowned for pioneering home-grown food concepts that resonate with diverse audiences. Our portfolio includes some of the region’s most celebrated brands—SALT, Parker's, Somewhere, Public, Kumo, and Shalwa—each designed to deliver exceptional dining experiences, foster community engagement, and uphold the highest standards of service and innovation. As we continue to expand our footprint and redefine culinary excellence, we are seeking a highly motivated Influencer Marketing Specialist to join our team and drive our digital presence to new heights through strategic influencer collaborations.

Job Overview

The Influencer Marketing Specialist will play a pivotal role in shaping and executing high-impact influencer marketing campaigns that align with our brand’s vision and marketing objectives. This position requires a strategic thinker with a keen eye for identifying authentic voices, negotiating partnerships, and leveraging influencer content to amplify our reach, engagement, and conversions. The ideal candidate will thrive in a fast-paced environment, combining creativity with data-driven insights to deliver measurable results. Collaboration with cross-functional teams, including marketing, content creation, and design, will be essential to ensure cohesive campaign execution and brand consistency.

Key Responsibilities

• Influencer Identification & Outreach: Conduct thorough research to identify influencers whose audience, values, and content align with our brand and campaign goals. Build and nurture long-term relationships with influencers, talent agencies, and industry partners to cultivate a robust network of collaborators.
• Partnership Management: Negotiate and finalize partnership terms, including contracts, deliverables, and budgets, ensuring mutually beneficial agreements that drive value for both parties. Maintain open and transparent communication with influencers throughout the campaign lifecycle.
• Campaign Strategy & Execution: Develop and implement comprehensive influencer marketing strategies tailored to each brand and campaign objective. Coordinate all aspects of campaign execution, from briefing influencers to reviewing and approving content to ensure alignment with brand guidelines and campaign goals.
• Content Collaboration & Quality Assurance: Work closely with influencers to guide content creation while preserving their authentic voice. Review and approve influencer-generated content to ensure it meets brand standards, messaging, and compliance requirements before publication.
• Performance Analysis & Reporting: Monitor campaign performance in real-time, tracking key metrics such as reach, engagement rates, click-through rates, and conversions. Analyze data to generate actionable insights and provide strategic recommendations for optimizing future campaigns and maximizing ROI.
• Trend Awareness & Innovation: Stay ahead of the curve by continuously monitoring social media trends, emerging platforms, and influencer marketing best practices. Identify innovative opportunities to elevate our influencer strategies and maintain a competitive edge in the market.
• Cross-Functional Collaboration: Partner with internal teams, including marketing, content, design, and public relations, to ensure seamless integration of influencer campaigns with broader marketing initiatives. Serve as a liaison between influencers and internal stakeholders to facilitate smooth project execution.

Qualifications & Skills

To excel in this role, candidates should possess the following qualifications and competencies:

• Experience: 1–3 years of hands-on experience in influencer marketing, digital marketing, or a related field, with a proven track record of executing successful influencer campaigns.
• Industry Knowledge: A deep understanding of social media platforms, including Instagram, TikTok, and Snapchat, as well as familiarity with influencer marketing tools and analytics platforms.
• Communication & Negotiation: Exceptional written and verbal communication skills, coupled with strong relationship management and negotiation abilities to build and sustain influencer partnerships.
• Analytical Proficiency: Strong data analysis skills with the ability to interpret campaign metrics, identify trends, and translate insights into strategic recommendations for optimization.
• Project Management: Proven ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a dynamic and fast-paced environment.
• Creativity & Adaptability: A creative mindset with the flexibility to adapt to evolving trends, platform algorithms, and campaign requirements while maintaining a focus on achieving measurable results.

If you are passionate about influencer marketing, thrive in collaborative environments, and are eager to contribute to the growth of a leading hospitality brand, we invite you to apply and become a key player in our marketing success story.