Head of Marketing GCC

About Limitless Naturals

Limitless Naturals is a dynamic and rapidly expanding wellness brand with a mission to redefine health and vitality across the Middle East and beyond. Since its inception in 2020, the company has established itself as a trusted provider of premium food supplements, multivitamins, and sports nutrition products. By combining rigorous scientific research with innovative formulations, Limitless Naturals delivers high-quality solutions designed to enhance active and healthy lifestyles. The brand’s vision is rooted in the belief that everyone should have access to reliable, effective wellness products—empowering individuals to unlock their full potential. With a finger on the pulse of global health trends, Limitless Naturals excels at identifying and capitalizing on emerging opportunities, ensuring it remains at the forefront of the industry.

Job Purpose

The Head of Marketing GCC will play a pivotal role in shaping and executing Limitless Naturals’ regional marketing strategy across Saudi Arabia and the broader Gulf Cooperation Council (GCC) markets. This leadership position is responsible for driving brand growth, demand generation, and digital commerce initiatives while building a world-class marketing organization. The ideal candidate will combine strategic foresight with operational excellence to accelerate commercial success, strengthen brand equity, and expand the company’s market presence in the region.

Key Responsibilities & Accountabilities

• Regional Marketing Strategy: Develop and implement a comprehensive marketing strategy tailored to Saudi Arabia and the GCC, aligning brand positioning and channel mix with the company’s commercial growth objectives. Prioritize investments to maximize return and ensure sustainable expansion.
• Brand Proposition & Equity: Own the regional brand strategy, adapting Limitless Naturals’ global framework to resonate with local consumer preferences. Strengthen brand equity through targeted campaigns, storytelling, and consumer engagement initiatives that foster long-term loyalty.
• Demand Generation & Channel Growth: Drive awareness, trial, and market share gains across both in-store and online channels. Craft integrated marketing plans that convert investments into measurable business outcomes while optimizing the customer journey.
• Digital & E-Commerce Leadership: Spearhead the digital, e-commerce, and direct-to-consumer (DTC) growth agenda. Develop strategies for online platforms, marketplaces, and subscription models to enhance customer acquisition and retention in the GCC.
• Portfolio Strategy & Expansion: Collaborate with Innovation and Supply Chain teams to refine the regional SKU portfolio, ensuring alignment with high-value growth opportunities. Identify and evaluate new market entry opportunities, shaping the commercial case for expansion into adjacent GCC markets.
• Agency & Partner Management: Lead and oversee the external agency ecosystem, including creative, media, and digital partners. Set performance benchmarks, ensure accountability, and foster collaborative relationships to deliver exceptional results.
• Team Leadership & Talent Development: Build and lead a high-performing regional marketing team, attracting top talent and cultivating a culture of innovation and excellence. Establish an operating model that integrates seamlessly with the broader organizational structure while driving cross-functional alignment.

Requirements

• Experience: Minimum of 15 years of progressive marketing experience, with a proven track record in leadership roles within FMCG, consumer goods, or consumer health sectors. Demonstrated success in building brands and delivering commercial growth across Saudi Arabia and the GCC is essential.
• Digital & E-Commerce Expertise: Strong background in digital marketing, e-commerce, and marketing activations, including experience in scaling DTC, subscription, and marketplace channels.
• Leadership & Collaboration: Proven ability to lead high-performing teams and manage external agency partners, fostering a results-driven and collaborative environment.
• Commercial Acumen: Exceptional analytical and commercial capabilities, with a keen ability to translate data into actionable insights and strategic decisions.
• Adaptability: Thrives in fast-paced, dynamic environments, demonstrating resilience and agility in navigating market challenges and opportunities.
• Language Proficiency: Fluency in Arabic is preferred, enabling effective communication and engagement with regional stakeholders and consumers.