CRM Manager

CRM Manager - Reef Group

Reef Group, a leading fragrance company in Saudi Arabia, is seeking a dynamic CRM Manager to drive our customer relationship strategy and enhance customer engagement across all touchpoints as we expand our presence.

• Develop and execute the company’s CRM strategy to boost customer acquisition, engagement, retention, and loyalty.
• Design and optimize customer journeys across multiple channels, including Email, SMS, WhatsApp, Push Notifications, and Mobile App.
• Build customer segmentation strategies based on behavioral and transactional data.
• Plan, launch, and monitor CRM campaigns to maximize customer lifetime value.
• Analyze campaign performance and customer insights, providing actionable recommendations.
• Collaborate with Marketing, E-commerce, Retail, Digital, and Data teams to deliver personalized customer experiences.
• Manage CRM systems and marketing automation platforms.
• Monitor key CRM KPIs such as retention rate, repeat purchase rate, customer lifetime value (CLV), engagement, and campaign ROI.
• Ensure data quality and compliance with relevant privacy regulations.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of experience in CRM, Customer Lifecycle Management, or Loyalty.
• Experience with CRM platforms such as Salesforce, Microsoft Dynamics, Braze, HubSpot, Emarsys, or similar.
• Strong analytical skills with experience using customer data to drive business decisions.
• Excellent communication and stakeholder management skills.
• Experience in Retail, Beauty, Luxury, FMCG, or E-commerce is highly preferred.

Why Join Reef Group?

• Be part of a fast-growing Saudi brand with ambitious regional and global expansion.
• Work in a dynamic and collaborative environment.
• Play a key role in shaping the company’s customer experience and loyalty strategy.
• Competitive salary and attractive career development opportunities.

Location: Riyadh, Saudi Arabia