Marketing Manager

Marketing Manager - Pharmaceutical Portfolio Growth

We are seeking a dynamic and strategic Marketing Manager to drive brand growth, market share, sales performance, and profitability across our pharmaceutical portfolio. This role is responsible for developing and executing marketing strategies, leading brand planning, product launches, promotional activities, market analysis, and cross-functional collaboration while ensuring compliance with local regulations and company policies.

• Strategic Marketing & Brand Management
• Develop annual brand strategies and marketing plans aligned with company objectives.
• Manage the full product lifecycle, from launches to portfolio optimization.
• Analyze market trends and customer insights to identify growth opportunities.
• Define brand positioning, value propositions, and communication strategies.
• Product Launches & Portfolio Development
• Lead new product launch planning and execution.
• Develop forecasts, business cases, and launch readiness plans.
• Identify opportunities for line extensions and portfolio expansion.
• Commercial Performance Management
• Monitor sales performance, market share, and profitability against targets.
• Track KPIs and recommend corrective actions to maximize business results.
• Develop demand forecasts and manage marketing budgets effectively.
• Promotional & Digital Marketing
• Design and implement integrated marketing campaigns across digital and traditional channels.
• Develop promotional materials targeting healthcare professionals, pharmacists, and consumers.
• Manage relationships with agencies, media partners, and vendors.
• Drive omnichannel engagement strategies and digital transformation initiatives.
• Market Research & Insights
• Conduct market analysis and customer research to understand prescribing behavior and patient needs.
• Utilize IQVIA, pharmacy sell-out data, market audits, and internal analytics to support strategic decisions.
• Translate insights into actionable marketing initiatives.
• Cross-Functional Collaboration
• Work closely with Sales, Medical Affairs, Regulatory Affairs, and Business Development teams.
• Support field force effectiveness through training, sales tools, and promotional programs.
• Coordinate with key external stakeholders, including distributors and pharmacy chains.
• Budget & Financial Management
• Develop and manage annual marketing budgets.
• Monitor ROI of marketing investments and promotional activities.
• Ensure efficient allocation of resources to maximize business impact.
• Compliance & Governance
• Ensure all marketing activities comply with local health authority regulations and company policies.
• Review promotional materials for regulatory and ethical compliance.
• Maintain adherence to industry codes and standards.

Qualifications

We require a minimum of 5 years of experience in pharmaceutical marketing, with a proven track record in product launches and brand growth.