Spécialiste e-marketing

About Dina International School

Dina International School is a distinguished French international educational institution located in Riyadh, dedicated to fostering a multicultural and globally oriented learning environment. The school is committed to academic excellence, pedagogical innovation, and the holistic development of its students. By emphasizing collaboration between educational and administrative teams, Dina International School ensures a supportive and cohesive community for its learners and their families. Joining this dynamic institution means becoming part of a growing organization that prioritizes service quality and an exceptional experience for its stakeholders.

Position Overview

As an E-Marketing Specialist, you will play a pivotal role in shaping and executing the school’s digital marketing strategy to enhance its visibility and appeal. Your responsibilities will encompass the management of online campaigns across various platforms, including social media, email marketing, and search engine optimization. You will be tasked with updating and maintaining the school’s website and digital platforms, ensuring they reflect the institution’s values and offerings. Additionally, you will monitor and analyze performance metrics using advanced tools to refine strategies and maximize engagement.

Your role will involve coordinating digital communications for key initiatives, such as enrollment campaigns, school events, and critical updates for families and partners. Collaboration with both educational and administrative teams will be essential to maintain a consistent and compelling online presence. This full-time position is based on-site in Riyadh, offering an opportunity to contribute to an institution that values innovation and community engagement.

Key Responsibilities

• Digital Campaign Management: Develop, implement, and monitor online marketing campaigns to promote the school’s programs, events, and achievements across multiple digital channels.
• Content Management: Create, curate, and update engaging content for the school’s website, social media platforms, and email newsletters to ensure alignment with the institution’s branding and messaging.
• Performance Analysis: Utilize analytics tools, such as Google Analytics and Meta Business Suite, to track campaign performance, user engagement, and conversion rates, providing actionable insights to optimize strategies.
• User Experience Optimization: Enhance the digital enrollment process by refining online forms, information requests, and payment gateways to improve usability and accessibility for prospective families.
• Cross-Functional Collaboration: Work closely with academic and administrative teams to ensure that digital communications accurately reflect the school’s initiatives, events, and values.
• Community Engagement: Foster meaningful interactions with current families, prospective students, and partners through responsive and professional digital communication.

Qualifications and Skills

To excel in this role, you should possess the following competencies and qualifications:

• Communication Skills: Exceptional writing abilities for online content, with a keen sense of clarity, coherence, and audience engagement. Ability to tailor messages for diverse stakeholders, including students, parents, and partners.
• Customer Service Orientation: A proactive and solution-driven approach to addressing inquiries from families and prospects, ensuring a positive and professional experience.
• Marketing Expertise: A solid understanding of marketing principles, including the ability to design targeted campaigns that effectively position the school’s brand and offerings.
• Digital Marketing Proficiency: Hands-on experience with social media management, search engine optimization (SEO), search engine marketing (SEM), and email marketing tools.
• Technical Competencies: Familiarity with analytics platforms (e.g., Google Analytics) and digital tools for tracking and reporting campaign performance.
• Preferred Qualifications: A degree in marketing, communication, or a related field. Proficiency in graphic design tools such as Canva or Adobe Creative Cloud is a plus. Strong organizational skills and the ability to thrive in a collaborative, international school environment are essential. Fluency in English and/or additional foreign languages is highly desirable.

If you are passionate about digital marketing and eager to contribute to an institution that values innovation and community, we invite you to apply for this exciting opportunity at Dina International School.