Director - Marketing

Lead Marketing and Audience Growth for Cultural, Heritage Program

Qiddiya, Saudi Arabia's premier entertainment, sports, and culture destination, is seeking a dynamic Director of Marketing to drive visitor numbers, engagement, and commercial performance for its Cultural, Heritage Program. This role involves developing and executing integrated marketing strategies aligned with cultural programming and asset objectives, ensuring a compelling visitor experience.

Key responsibilities include:

• Developing and leading overall marketing strategy
• Planning and executing integrated marketing campaigns across digital, social, media, PR, and on-ground activations
• Driving visitor acquisition, attendance, and repeat visitation across target segments
• Working closely with Programming to translate cultural content into engaging campaigns
• Supporting Commercial team in promoting sponsorships, partnerships, and revenue-generating activities
• Monitoring campaign performance and optimizing strategies based on data and insights
• Ensuring brand consistency and coordinating with internal and external stakeholders
• Aligning marketing strategy with Asset Management direction and group standards

Candidates should possess strong experience in marketing strategy and campaign execution, audience development, and demand generation. The ideal candidate will have the ability to link marketing activities to commercial performance and drive results through compelling storytelling and effective communication.