PRODUCT SPECIALIST

Position Overview

We are seeking a dynamic and analytical Product Specialist to join our team and drive the strategic development, positioning, and growth of our product portfolio. In this pivotal role, you will serve as the bridge between market insights, competitive analysis, and brand execution, ensuring our products remain competitive, relevant, and aligned with consumer expectations. Your expertise will be instrumental in shaping product strategies, optimizing performance, and fostering brand loyalty through innovative marketing initiatives.

Key Responsibilities

The Product Specialist will be responsible for executing a range of critical tasks to enhance brand performance and market presence. Your core duties will include:

• Market Research & Insights: Lead and coordinate comprehensive market research initiatives to uncover actionable insights that strengthen brand positioning and architecture. Your findings will inform strategic decisions to sustain and elevate our product development roadmap.
• Competitive Product Testing & Evaluation: Oversee competitive product testing through rigorous lab analyses and in-use or panel evaluations. Identify market gaps and opportunities to develop data-driven action plans, ensuring our products consistently meet brand positioning targets. Monthly reporting and follow-ups are essential to track progress and alignment.
• Category Team Collaboration & Quality Assurance: Ensure all Category Compliance Forms (CCFs) are issued and distributed as required. Schedule and conduct monthly meetings with the Brand Manager to assess product quality, address concerns, and validate performance against established benchmarks.
• Innovative Marketing Initiatives: Develop and propose cutting-edge promotional tools, digital campaigns, marketing events, and PR strategies to cultivate strong consumer relationships. Your initiatives will be designed to achieve brand growth objectives while adhering to allocated budgets and timelines.
• Packaging & Creative Coordination: Collaborate closely with creative teams and suppliers to execute packaging graphics projects. Your role will ensure timely delivery of packaging solutions that align with product launch schedules and brand aesthetics.
• Retail Audit Analysis & Competitive Intelligence: Analyze retail audit reports from leading sources such as AC Nielsen and Key Accounts to monitor brand market share and track competitive movements. Your insights will drive corrective actions and strategic adjustments to meet and exceed growth targets.
• Digital & Social Media Engagement: Participate in social media communication and editorial campaigns across all platforms, following the yearly content calendar. Work in tandem with the digital marketing team to amplify brand messaging, engage audiences, and reinforce brand equity.

Qualifications & Competencies

To excel in this role, you will bring a blend of analytical prowess, strategic thinking, and creative problem-solving. Ideal candidates will possess:

• A bachelor’s degree in Marketing, Business Administration, or a related field; advanced degrees or certifications are a plus.
• At least 3-5 years of experience in product management, brand marketing, or a related discipline, with a proven track record in market research and competitive analysis.
• Strong proficiency in data analysis tools and retail audit platforms, with the ability to translate insights into actionable strategies.
• Excellent project management skills, with the ability to coordinate cross-functional teams, suppliers, and external partners to meet deadlines.
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
• Creativity and innovation in developing marketing initiatives that resonate with target audiences and drive brand growth.
• Familiarity with digital marketing, social media platforms, and content strategy is highly desirable.

Why Join Us?

As a Product Specialist, you will play a central role in shaping the future of our brand, with opportunities to make a tangible impact on our market success. You will work in a collaborative, fast-paced environment that values innovation, data-driven decision-making, and continuous improvement. If you are passionate about driving product excellence and eager to contribute to a high-performing team, we invite you to apply and become a key player in our growth journey.