English Copywriter

About HumanKind and Leo Burnett

At HumanKind, we believe creativity has the power to transform human behavior—a philosophy that drives everything we do at Leo Burnett. Our approach transcends traditional advertising, brand propositions, or product sales; instead, we focus on serving true human needs with purpose. A brand without purpose struggles to connect with people, while a brand with a clear purpose can inspire change, influence perspectives, and drive meaningful action. Our mission is to be the premier creator of ideas that move people, setting the standard for impactful storytelling in the industry.

As part of Leo Burnett Worldwide, a Publicis Groupe agency, we are one of the world’s largest and most awarded networks, with 96 offices and nearly 10,000 employees globally. Our excellence has been recognized with 55 Lions at the Cannes Lions Festival of Creativity in 2012, alongside titles such as “Network of the Year” from YoungGuns, Dubai Lynx, and MENA Cristal Awards. We collaborate with iconic brands like The Coca-Cola Company, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung, and Allstate, delivering innovative campaigns that resonate across diverse markets.

Role Overview

The English Copywriter role is designed for a hands-on professional with a natural talent for storytelling and a proven track record in agency environments. This position requires the ability to develop conceptually driven campaigns and craft compelling copy in English for global brands. You will be responsible for generating creative ideas that align with both client objectives and business goals while upholding the highest standards of creative excellence and professionalism.

Key Responsibilities

Technical & Product

• Develop and refine written content, including copy, product descriptions, and marketing materials, ensuring precision and clarity.
• Proofread and edit content to maintain consistency in tone, style, and messaging across all platforms.
• Collaborate closely with art directors and designers to transform creative concepts into visually compelling and cohesive campaigns.
• Demonstrate a deep understanding of one-to-one marketing channels and their unique requirements.
• Leverage data intelligence to enhance communication strategies and achieve campaign objectives.
• Make strategic and conceptual decisions across a wide range of clients and industries, adapting to diverse challenges.

Business Acumen & Operational Efficiency

• Interpret and execute creative briefs with precision, crafting succinct and impactful copy while adhering to brand tone of voice and language guidelines.
• Develop and implement strategically sound creative solutions for cross-channel initiatives, ensuring seamless integration across platforms.
• Present ideas internally and to clients with credibility, reasoning, and emotional resonance, fostering trust and collaboration.
• Actively listen and incorporate feedback from clients and team members to refine and elevate work.
• Uphold the highest standards of accuracy, quality control, and professionalism in all communications.
• Infuse fresh ideas and personality into projects while maintaining alignment with existing brand voice and tone.

Innovative & Analytical Mindset

• Conceptualize and write a diverse range of content, from white papers and scripts to in-store signage and social media campaigns.
• Conduct thorough research on competitors and industry trends to provide actionable insights and creative foresight.
• Partner with creative teams to ensure that copy and design elements work in harmony to tell a cohesive story.

People & Leadership

• Collaborate with creative leaders to proactively generate and contribute innovative ideas that push boundaries.
• Manage multiple projects simultaneously, prioritizing tasks effectively to meet deadlines without compromising quality.
• Stay informed about industry best practices and emerging trends, continuously exploring new creative possibilities.
• Participate actively in opportunity briefs to stretch creative abilities and contribute to the agency’s growth.

Personal Attributes

• Cultivate strong client relationships through a professional, engaging, and personable approach.
• Demonstrate exceptional conceptual thinking and problem-solving skills to deliver standout creative solutions.
• Exhibit energy, adaptability, and a curious mindset to thrive in a fast-paced, collaborative environment.
• Showcase a robust portfolio that highlights your talent, versatility, and creative prowess.

If you are a passionate, detail-oriented copywriter with a flair for storytelling and a commitment to excellence, we invite you to join our team and contribute to shaping the future of impactful communication.