Sales & Distribution Manager - Food & Beverages (F&B)

Position Overview

We are seeking a dynamic and results-driven Sales & Distribution Manager to oversee and expand our sales operations across the Saudi Arabian market within the Food & Beverages (F&B) sector. The ideal candidate will be responsible for developing and executing strategic sales initiatives, fostering key account relationships, and driving revenue growth through effective distribution and market penetration. This role demands a deep understanding of the bakery and/or confectionery industry, a robust professional network within Saudi Arabia’s trade landscape, and the ability to align sales strategies with broader business objectives.

Key Responsibilities

Strategic Sales Planning & Execution:

• Design, implement, and monitor comprehensive sales strategies to achieve and exceed revenue targets while expanding market share in the Saudi Arabian F&B sector.
• Identify emerging business opportunities within the market, leveraging industry trends and competitive insights to capitalize on growth potential.
• Develop and align sales plans with the company’s long-term business goals, ensuring adaptability to evolving market conditions and consumer demands.
• Oversee the execution of promotional campaigns and sales initiatives, ensuring alignment with retailer pricing structures and operational frameworks.

Account Management & Stakeholder Relations:

• Manage and cultivate relationships with key accounts across various trade channels, including modern trade, general trade, and other distribution networks in Saudi Arabia.
• Leverage an established professional network to strengthen business partnerships, enhance collaboration, and drive sales performance.
• Negotiate terms, conditions, and promotional agreements with retail partners, ensuring optimal return on investment (ROI) for the company.
• Serve as the primary point of contact for senior management and buying authorities within trade accounts, fostering trust and long-term partnerships.

Market Analysis & Performance Optimization:

• Conduct in-depth market research to monitor consumer trends, competitor activities, and industry dynamics, providing actionable insights to inform strategic decisions.
• Analyze sales performance data to identify trends, gaps, and opportunities, recommending corrective actions to enhance efficiency and profitability.
• Prepare and present detailed sales reports, market analyses, and performance dashboards to senior leadership, ensuring transparency and strategic alignment.
• Maintain a thorough understanding of retailer pricing structures, operational processes, and logistical requirements to optimize distribution and sales execution.

Financial & Operational Oversight:

• Responsible for managing the profit and loss (P&L) for assigned accounts and sales initiatives, ensuring financial targets are met or exceeded.
• Collaborate with cross-functional teams, including marketing, logistics, and supply chain, to streamline operations and enhance customer satisfaction.

Essential Skills & Competencies

• Negotiation & Persuasion: Exceptional ability to negotiate deals, secure favorable terms, and close high-value contracts with retail partners and distributors.
• Relationship Building: Proven track record of establishing and maintaining strong, mutually beneficial relationships with key stakeholders, including senior management, buyers, and industry influencers.
• Market Intelligence: Strong analytical skills with the ability to interpret market data, consumer behavior, and competitive landscapes to inform strategic decisions.
• Communication & Presentation: Excellent verbal and written communication skills, with the ability to articulate complex strategies, performance metrics, and business insights to diverse audiences.
• Network & Industry Knowledge: Extensive professional network within Saudi Arabia’s modern, general, and trade markets, with direct experience engaging with senior decision-makers in the F&B sector.

Qualifications & Experience

• Education: Bachelor’s degree in Business Administration, Marketing, or a related field. Equivalent professional certifications or qualifications will be considered.
• Experience: Minimum of 7-8 years of progressive experience in the Food & Beverages (F&B) industry, with a strong focus on sales and distribution in the Saudi Arabian market.
• Industry Expertise: Proven experience working across diverse trade channels, including modern trade, general trade, and other distribution networks, with a deep understanding of retailer operations and pricing strategies.
• Leadership & Collaboration: Demonstrated ability to work effectively with senior management, buying authorities, and cross-functional teams to drive business growth and operational excellence.