Director - MarTech & Publishing

About the Role

Qiddiya is seeking a visionary and commercially astute Director of MarTech & Publishing to spearhead the digital marketing technology, content, and publishing ecosystem within the Digital & Customer Experience (D*CE) organization. This senior leadership position is pivotal in shaping the MarTech vision and driving operational excellence across Qiddiya’s omnichannel engagement landscape. Based in Riyadh, Kingdom of Saudi Arabia, this role presents a unique opportunity to architect a world-class digital marketing infrastructure and publishing capability that fosters personalized, scalable, and data-driven engagement across all customer touchpoints.

Key Responsibilities

As the Director of MarTech & Publishing, you will be responsible for defining and executing the MarTech strategy, architecture, and roadmap in alignment with Qiddiya’s customer engagement objectives. Your role will encompass overseeing the MarTech stack, which includes Adobe Campaign, Analytics, Target, and the Adobe Experience Platform/ Customer Data Platform (AEP/CDP), as well as digital publishing operations and marketing automation. You will collaborate closely with Product, Marketing, and Data teams to ensure seamless integration of technology and content, driving measurable guest engagement and return on investment (ROI).

Your core responsibilities will include:

• Strategic Leadership: Develop and implement a forward-thinking MarTech strategy that aligns with Qiddiya’s long-term customer engagement goals.
• Publishing Operations: Oversee publishing systems, content management systems (CMS), and workflows to ensure consistency, quality, and performance optimization.
• Technology Integration: Ensure MarTech and publishing tools are seamlessly integrated, scalable, and capable of delivering personalized experiences across all touchpoints.
• Adobe Ecosystem Management: Lead the delivery, optimization, and continuous improvement of Adobe Campaign, AEP, and related MarTech solutions to enhance campaign effectiveness and efficiency.
• Content Governance: Establish and maintain robust digital content governance frameworks, including templates and workflows, to uphold brand consistency and quality standards.
• Vendor & Agency Collaboration: Manage relationships with external vendors and agencies to ensure the efficient execution of marketing programs and initiatives.
• Data-Driven Decision Making: Drive integration between MarTech, CRM, and analytics platforms to enable advanced audience segmentation, targeting, and performance measurement.
• Performance Optimization: Partner with Marketing and Insights teams to define key performance indicators (KPIs) and campaign attribution models, leveraging analytics to refine strategies and maximize ROI.
• Team Leadership: Lead a multidisciplinary team comprising MarTech operations, publishing, and product ownership, fostering a culture of innovation, collaboration, and excellence.
• Cross-Functional Collaboration: Work closely with Marketing, Product, and Data teams to deliver cohesive, data-informed experiences that resonate with Qiddiya’s audience.
• Executive Representation: Represent MarTech and Publishing in Digital governance forums and executive discussions to align technology initiatives with broader business objectives.

Requirements

To excel in this role, you will bring a blend of strategic vision, technical expertise, and leadership acumen. The ideal candidate will possess the following qualifications and experience:

• Education: A Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; a Master’s degree is highly desirable.
• Experience: A minimum of 12 years of progressive experience in MarTech or digital marketing leadership roles, with a proven track record of driving innovation and operational excellence.
• Technical Proficiency: Expert-level knowledge of Adobe Campaign, Adobe Experience Platform (AEP), Adobe Target, and Adobe Analytics, along with experience managing CMS and publishing workflows.
• Stakeholder Management: Demonstrated ability to manage complex stakeholder relationships, including vendors and agencies, to deliver high-impact marketing solutions.
• Leadership & Communication: Exceptional leadership skills with the ability to inspire and guide cross-functional teams, coupled with strong communication and analytical capabilities.

Why Join Qiddiya?

Qiddiya offers a comprehensive compensation and benefits package designed to support your professional growth and personal well-being. As a leader in this role, you will have the opportunity to shape the future of digital engagement in one of Saudi Arabia’s most dynamic and visionary environments, contributing to the development of a world-class destination that blends entertainment, culture, and innovation.