Marketing Coordinator

About Awafi Clinic

Awafi Clinic is a pioneering digital mental health platform operated by Awafi Community Medical Care Company. Our mission is to provide accessible, high-quality mental health support through a modern, technology-driven clinical approach. Utilizing the Integrative Stepped Care model and structured Treatment Programs, we deliver remote care under the supervision of Dr. Khaled bin Hamad Al-Jaber and a team of certified clinical professionals. Our services address a range of psychological and family-related challenges, including depression, anxiety, OCD, social phobia, panic disorder, and family issues. With accreditation from the Saudi Ministry of Health and SDAIA certification, we ensure the highest standards of privacy and data protection. Our platform is accessible via web, iOS, and Android, making mental health support convenient and inclusive for all users.

Role Overview

The Marketing Coordinator plays a pivotal role in driving Awafi Clinic’s growth by executing strategic marketing initiatives that raise awareness and engagement for our digital mental health services. This full-time, remote position involves coordinating multi-channel campaigns, developing marketing materials, and contributing to content creation—all in strict alignment with brand guidelines and clinical standards. The ideal candidate will manage project timelines, track campaign performance, and collaborate closely with clinical, product, and operations teams to ensure cohesive messaging and seamless execution. Responsibilities also include organizing virtual events and webinars, supporting partnership and outreach efforts, and maintaining meticulous records of marketing activities and outcomes. Success in this role demands proactive communication, a keen eye for detail, and a dedication to promoting ethical, inclusive, and impactful mental health services.

Key Responsibilities

• Campaign Coordination: Support the planning, execution, and monitoring of digital marketing campaigns across various channels to enhance brand visibility and user acquisition.
• Content Development: Assist in creating marketing materials, including social media posts, blog content, and promotional assets, while adhering to brand and clinical guidelines.
• Project Management: Organize tasks, manage timelines, and coordinate cross-functional initiatives to ensure timely and effective campaign delivery.
• Performance Tracking: Monitor and analyze campaign metrics to assess effectiveness, identify trends, and recommend data-driven optimizations.
• Event Organization: Plan and execute virtual events, webinars, and online workshops to engage users and foster community around mental health awareness.
• Partnership Support: Collaborate with outreach teams to build and maintain relationships with partners, influencers, and stakeholders in the mental health sector.
• Compliance & Ethics: Ensure all marketing activities align with ethical standards and regulatory requirements, particularly in the sensitive domain of mental health services.
• Remote Collaboration: Work effectively in a virtual environment, demonstrating reliability, self-discipline, and strong teamwork with distributed teams.

Qualifications & Skills

To excel in this role, candidates should possess the following:

• Communication: Exceptional written and verbal communication skills, with the ability to tailor messaging for diverse audiences, including patients, healthcare professionals, and partners.
• Sales & Outreach: Experience in lead follow-up, relationship building, and supporting partnership development to expand Awafi Clinic’s reach.
• Event Planning: Proficiency in organizing virtual events, webinars, and workshops, including logistics management and attendee engagement strategies.
• Writing & Content Creation: Strong writing abilities for crafting marketing copy, social media content, and digital campaign materials.
• Project Management: Demonstrated ability to manage multiple tasks, prioritize deadlines, and coordinate cross-functional projects with minimal supervision.
• Digital Marketing Tools: Familiarity with social media platforms, digital marketing tools, and basic analytics (e.g., campaign tracking and reporting) is highly beneficial.
• Healthcare Experience: Prior experience in healthcare or mental health services is advantageous, though a strong passion for the sector is equally valuable.
• Education & Experience: A Bachelor’s degree in Marketing, Communications, Business, or a related field is required. Equivalent practical experience will also be considered.

Why Join Awafi Clinic?

As a Marketing Coordinator at Awafi Clinic, you will contribute to a mission-driven organization that is transforming mental health care in the region. You will work alongside a talented, interdisciplinary team dedicated to making a meaningful difference in people’s lives. This role offers the opportunity to grow professionally in a dynamic, remote-friendly environment while advancing your career in digital marketing within the healthcare sector. If you are passionate about mental health advocacy, possess strong organizational skills, and thrive in collaborative settings, we encourage you to apply and become part of our growing community.