Performance Marketing Manager

Drive Digital Growth as a Performance Marketing Manager in Riyadh

Are you a results-driven digital marketer with a passion for scaling growth through data-driven strategies? WAFY is seeking a dynamic Performance Marketing Manager to spearhead our paid media initiatives and accelerate customer acquisition across key digital platforms. If you thrive in a fast-paced environment and possess hands-on experience in optimizing Return on Ad Spend (ROAS), we invite you to join our team in Riyadh, Saudi Arabia.

Your Role and Responsibilities

As a Performance Marketing Manager, you will play a pivotal role in shaping and executing our paid media strategy to maximize efficiency and drive measurable business outcomes. Your responsibilities will include:

• Campaign Management: Oversee and manage high-impact paid campaigns across leading digital platforms, including Meta, Google, TikTok, Snapchat, and other relevant channels to ensure optimal reach and engagement.
• Performance Optimization: Continuously refine budgets, bidding strategies, audience targeting, and campaign performance to enhance efficiency and drive superior results.
• App Growth Initiatives: Lead app install campaigns and optimize booking conversions to expand our user base and drive in-app engagement.
• Data-Driven Analysis: Utilize advanced attribution platforms such as AppsFlyer or Adjust to track, analyze, and interpret campaign performance, ensuring data integrity and actionable insights.
• Cross-Functional Collaboration: Partner closely with the creative team to develop and refine high-converting ad creatives that resonate with our target audience and align with brand objectives.
• Performance Tracking: Monitor and report on key performance metrics, including ROAS, Customer Acquisition Cost (CAC), and conversion rates, to provide stakeholders with clear visibility into campaign effectiveness.

Ideal Candidate Profile

We are looking for a candidate with a proven track record in performance marketing, particularly within marketplace, e-commerce, or mobile app environments. The ideal candidate will bring:

• Relevant Experience: 3–5 years of hands-on performance marketing experience, with a focus on managing paid media campaigns (agency-only oversight experience is not sufficient).
• Analytical Excellence: Strong analytical skills and proficiency in advanced Excel to dissect data, identify trends, and make informed decisions.
• Attribution Expertise: Experience with mobile attribution platforms such as AppsFlyer or Adjust to measure and optimize campaign performance effectively.
• Language Proficiency: Fluency in both Arabic and English to communicate seamlessly with internal teams and external stakeholders.

If you are a strategic thinker with a passion for performance marketing and a drive to deliver exceptional results, we encourage you to apply and become a key contributor to WAFY’s growth journey.