Senior Marketing Services Manager

About Visa

Visa stands at the forefront of global payments technology, enabling seamless transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories. With a mission to elevate everyone, everywhere by being the premier way to pay and be paid, Visa is committed to driving innovation and fostering financial inclusion worldwide. At Visa, professionals are empowered to tackle meaningful challenges, expand their skill sets, and witness the tangible impact of their contributions on a global scale. Join Visa to engage in work that matters—to your career, your community, and the world. Progress begins with you.

Position Overview

Visa Marketing Services serves as the strategic marketing division within Visa, collaborating closely with issuing financial institutions, fintechs, and co-brand partners to enhance cardholder engagement, acquisition, and loyalty. By harnessing Visa’s global expertise, proprietary data insights, and advanced marketing technology, we empower our issuer clients to develop and execute high-impact campaigns that deliver measurable business outcomes. As a Senior Marketing Services Manager based in the Kingdom of Saudi Arabia (KSA), you will play a pivotal role in collaborating with issuers to craft and implement marketing strategies that expand their card portfolios, stimulate spending, and strengthen customer relationships.

We are seeking a seasoned Senior Marketing Manager to act as a strategic partner to both internal teams and issuer clients across Saudi Arabia. This role is ideal for a forward-thinking professional who possesses a deep understanding of marketing systems, excels in digital marketing, and is passionate about leveraging AI and automation tools to empower teams and drive innovation. Your primary responsibility will be to utilize Visa Marketing Services programs and the Visa platform to design, guide, and execute winning marketing strategies and campaigns for our issuer partners. You will revolutionize the way our marketing team engages with banks, fintechs, and financial institution clients to drive cardholder acquisition, activation, and long-term loyalty.

Key Responsibilities

Issuer Partnership & Client Engagement

• Act as a strategic marketing technology advisor to issuer clients, aligning their business objectives with effective campaign strategies and solutions.
• Partner with banks and financial institutions to develop end-to-end marketing programs that drive card acquisition, portfolio activation, spend stimulation, and cardholder retention.
• Collaborate with issuer marketing teams to implement industry-leading campaigns by leveraging Visa’s platforms, sponsorship assets, tools, and data-driven insights.
• Present marketing technology solutions, campaign performance insights, and strategic recommendations to senior stakeholders within client organizations.
• Cultivate and maintain strong, trusted relationships with issuer partners, positioning yourself as a go-to advisor on marketing innovation and digital transformation.

Digital Marketing & Martech Leadership

• Lead the design and execution of multi-channel digital marketing campaigns, including paid media, social channels, and programmatic advertising.
• Develop advanced audience segmentation strategies, personalization frameworks, and customer journey mapping to optimize campaign effectiveness and engagement.
• Oversee campaign analytics, reporting dashboards, and performance measurement frameworks to deliver actionable insights to internal teams and issuer clients.
• Stay ahead of digital marketing trends, emerging channels, and platform updates to ensure competitive advantage and innovative campaign execution.

AI & Marketing Innovation

• Generative AI for Work Efficiency: Utilize large language models (LLMs) and generative AI tools to streamline day-to-day workflows, accelerate research and analysis, automate repetitive tasks, summarize complex information, draft internal communications, and enhance overall productivity across marketing operations.
• AI-Powered Campaign Optimization: Implement AI-driven solutions for intelligent bidding strategies, dynamic creative optimization (DCO), send-time optimization, and real-time budget allocation across marketing channels to maximize campaign performance and ROI.
• AI-Driven Data Analytics: Leverage machine learning and predictive analytics to uncover deep customer insights, identify high-value segments, and refine targeting strategies for improved campaign outcomes.

Qualifications & Skills

To excel in this role, candidates must possess a combination of strategic marketing expertise, digital acumen, and a passion for innovation. Ideal candidates will have a proven track record in marketing services, client advisory, and campaign management, with a strong focus on leveraging technology to drive results. Proficiency in AI tools, data analytics, and marketing automation platforms is highly desirable. Additionally, strong communication skills, a client-centric mindset, and the ability to collaborate effectively with cross-functional teams are essential for success in this position.