Product Marketing Specialist

About Lebara Mobile KSA

Lebara Mobile KSA stands at the forefront of the telecommunications industry as a premier virtual network operator (MVNO) and multi-award-winning provider of high-quality mobile services across the Kingdom. Committed to transforming the telecom sector, we deliver affordable, reliable, and customer-centric solutions that empower individuals to maintain seamless connections with their loved ones, both locally and internationally. Our mission is to redefine connectivity by leveraging innovation, accessibility, and unparalleled service excellence.

Role Overview

We are seeking a dynamic and results-driven Product Marketing Specialist to join our team and play a pivotal role in driving the organization’s growth objectives. This position requires a strategic thinker with a passion for product innovation, market-driven execution, and cross-functional collaboration. The ideal candidate will independently develop and execute product, service, and marketing initiatives that align with customer needs and market trends, while ensuring compliance with regulatory and corporate standards. Your contributions will directly impact revenue growth, customer acquisition, and retention, positioning Lebara Mobile KSA as a leader in the competitive telecom landscape.

Key Responsibilities

• Product Lifecycle Management: Own and manage products from initial concept through to launch, ensuring successful delivery, performance optimization, and continuous improvement throughout their lifecycle.
• Marketing Execution & Campaign Development: Independently plan, develop, and execute the launch of marketing products, services, and campaigns designed to achieve business objectives, drive revenue growth, and enhance brand visibility.
• Performance Analysis & Optimization: Monitor and evaluate product and campaign performance, analyze key metrics, and provide actionable recommendations to improve customer acquisition, retention, and revenue generation.
• Cross-Functional Leadership: Lead product launches by coordinating with Marketing, Sales, Customer Care, IT, and external partners to ensure seamless execution, alignment, and successful implementation.
• Stakeholder Management: Manage relationships with internal and external stakeholders, facilitating successful implementation, testing, approvals, and launch of products, services, and initiatives.
• Product Development & Strategy: Lead or actively contribute to product development activities, including defining target segments, pricing strategies, value propositions, and go-to-market strategies to maximize product adoption and revenue impact.
• Market & Competitor Intelligence: Conduct comprehensive market research, customer segmentation, and competitor analysis to identify business opportunities, emerging trends, and customer needs that enhance product competitiveness.
• Reporting & Decision Support: Prepare and present periodic reports on market intelligence, competitor analysis, customer insights, and product performance to support data-driven decision-making at all levels of the organization.
• Compliance & Governance: Ensure full adherence to applicable regulations, internal policies, and corporate governance requirements throughout the product lifecycle and launch activities.
• Collaboration & Communication: Work closely with cross-functional teams to align on product vision, priorities, and delivery timelines, while effectively communicating with stakeholders at all levels to ensure smooth execution of product initiatives.

Qualifications & Experience

To excel in this role, candidates must meet the following requirements:

• A Bachelor’s degree in Business, Marketing, IT, Engineering, or a related field.
• Fluency in both English and Arabic, with strong written and verbal communication skills.
• Minimum of 2-3 years of relevant experience in Marketing or related roles, with a proven track record in product marketing, campaign management, or strategic marketing initiatives.

Why Join Lebara Mobile KSA?

At Lebara Mobile KSA, we foster an inclusive and collaborative work environment where innovation and teamwork are celebrated. We offer a comprehensive benefits package designed to support your professional and personal growth, including:

• A competitive salary package commensurate with experience and industry standards.
• Health insurance coverage for employees and eligible dependents, adhering to VIP standards and company policies.
• Access to a health club membership, subject to company policy and availability.
• A monthly mobile credit allowance to stay connected.

If you are a proactive, strategic-minded professional eager to make a tangible impact in the telecommunications industry, we invite you to apply and become part of our mission to transform connectivity in the Kingdom.