Digital Marketing Specialist

Digital Marketing Specialist

We are seeking a dynamic and innovative Digital Marketing Specialist to develop and implement integrated digital marketing campaigns that align with our business objectives and brand positioning. This role involves managing the daily operations of the Digital Marketing section, ensuring compliance with established policies and procedures, and identifying opportunities for continuous improvement.

The ideal candidate will have a proven track record in digital marketing, with a strong understanding of social media platforms and digital marketing strategies. They will be responsible for monitoring, analyzing, and optimizing digital performance to maximize conversion and marketing efficiency, as well as overseeing digital content development and platform management to enhance brand visibility and customer engagement.

This role requires excellent communication skills, with the ability to work effectively with the Marketing Team and creative agencies. The successful candidate will have a Bachelor's degree or Diploma in Digital Marketing, fluency in Microsoft Office suite, and at least 2-4 years of experience in digital marketing.

• Develop and implement integrated digital marketing campaigns
• Manage daily operations and ensure compliance with policies and procedures
• Identify opportunities for continuous improvement
• Prepare timely and accurate reports
• Monitor, analyze, and optimize digital performance
• Oversee digital content development and platform management
• Communicate effectively with Marketing Team and creative agencies
• Follow relevant departmental policies and safety procedures