Senior Growth Specialist

Senior Growth Specialist

Join Koinz, Saudi Arabia’s leading social food ordering experience, as our Senior Growth Specialist. We’re transforming everyday coffee and dining into a fun, rewarding, and shareable lifestyle for 2.7M+ users.

Your mission is to execute advanced growth strategies that enhance customer acquisition, engagement, retention, and revenue generation. This role demands a creative, analytical, and results-driven individual who thrives in a fast-paced startup environment and reports directly to the CEO.

• Strategy Development: Collaborate with the CVM team to design and implement advanced growth strategies aimed at increasing customer engagement and lifetime value.
• Data Analysis: Analyze customer data to identify trends, patterns, and opportunities for growth. Utilize advanced analytical tools and methodologies to drive deeper insights and inform decision-making.
• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns, including email, SMS, push notifications, and in-app messages. Lead the development of high-impact campaigns and oversee their execution.
• Customer Segmentation: Develop and refine customer segmentation models to deliver personalized marketing messages and offers. Implement and manage sophisticated segmentation techniques to enhance personalization.
• Performance Tracking: Monitor and report on key performance indicators (KPIs) related to customer acquisition, engagement, retention, and revenue growth. Provide actionable insights to improve performance and conduct in-depth performance analysis.
• Collaboration: Work closely with cross-functional teams including Product, Marketing, and Data Analytics to ensure alignment and execution of growth initiatives. Act as a key liaison between teams to drive strategic initiatives.
• Innovation: Stay up-to-date with industry trends and best practices in growth marketing. Experiment with new channels, tools, and tactics to drive growth. Identify and implement innovative growth strategies.

What You Are:

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• 3-5 years of experience in growth marketing, customer value management, or a related role, preferably within a tech startup or digital environment.
• Strong analytical skills with proficiency in data analysis tools and techniques.
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Proficiency in marketing automation tools and CRM systems such as Firebase or any alternative, and WebEngage, or any alternative.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.