Specialist - Events Strategy

About the Role

We are seeking a dynamic and strategic-minded Specialist - Events Strategy to join our team and play a pivotal role in shaping the future of our event planning initiatives. This position is designed to support the development, coordination, and optimization of event strategies across multiple asset classes and at a city-wide scale. The Specialist will ensure strategic alignment, streamline scheduling processes, and drive high-impact event delivery through meticulous planning, data-driven insights, and robust operational frameworks. By collaborating closely with cross-functional teams, the Specialist will contribute to the creation of compelling event experiences that enhance engagement, visibility, and overall success.

Key Responsibilities

The Specialist - Events Strategy will be responsible for a range of critical functions, including:

• Event Calendar Development: Support the creation and maintenance of asset-specific event calendars, ensuring alignment with organizational goals and asset class objectives. Collaborate with Asset Class Owners to consolidate input, track event progress, and maintain comprehensive visibility of planned activities.
• Strategic Optimization: Identify and implement opportunities to optimize event distribution throughout the year, balancing seasonality and ensuring a well-distributed calendar that maximizes impact and engagement.
• Operational Frameworks: Assist in the development of key event enablers, including operating models, governance structures, and delivery frameworks that enhance efficiency and effectiveness in event execution.
• Partnership and Sourcing: Contribute to the creation of event sourcing and partnership frameworks, fostering relationships with external stakeholders and vendors to secure high-quality event opportunities.
• Financial and Visitation Planning: Support visitation forecasting and high-level financial planning for identified events, ensuring alignment with budgetary constraints and strategic objectives.

Qualifications and Experience

To excel in this role, candidates must meet the following requirements:

• Education: A Bachelor's degree in Business Administration, Management, or a related field is required. Advanced degrees or certifications in event management, project management, or strategic planning are advantageous.
• Experience: A minimum of two years of professional experience in project management, strategy delivery, or a related field is essential. Candidates with a proven track record in event planning, operations, or business development will be highly considered.
• Skills: Strong analytical, organizational, and communication skills are critical. Proficiency in data analysis, strategic planning, and stakeholder management will enable success in this role. Familiarity with event management software and tools is a plus.

Why Join Us?

As a Specialist - Events Strategy, you will have the opportunity to work in a dynamic and innovative environment where your contributions directly impact the success of large-scale events. You will collaborate with talented professionals across various disciplines, gaining exposure to diverse perspectives and industry best practices. This role offers a unique chance to shape the future of event strategy while developing your skills in a fast-paced, results-driven setting.