Pre Seller

Position Overview

We are seeking a dynamic and results-driven Pre Seller to join our team, playing a pivotal role in driving sales growth, expanding market reach, and ensuring operational excellence within the beverage and FMCG sectors. This position is ideal for individuals who thrive in fast-paced environments, possess strong interpersonal skills, and are passionate about delivering measurable results through strategic field execution. The Pre Seller will serve as the face of the brand in the field, executing sales strategies, maintaining customer relationships, and optimizing product visibility across diverse retail channels.

Key Responsibilities

Sales & Distribution Management

The Pre Seller will be responsible for achieving and exceeding sales targets for all assigned SKUs within a designated territory or route. This includes:

• Market Expansion: Increasing product availability and visibility across multiple channels, including traditional trade (TT), emerging trade (ET), super small vendors (SSV), wholesale, and other key outlets to maximize market penetration.
• Customer Acquisition: Identifying and onboarding new customers to enhance numeric coverage within the assigned area, ensuring a robust and growing customer base.
• Inventory Optimization: Proactively tracking and minimizing out-of-stock situations and product expiry, while strictly adhering to FIFO (First In, First Out) compliance at every retail outlet to maintain product freshness and quality.

Field Execution & Operational Excellence

This role demands meticulous planning and execution of daily field activities to ensure comprehensive market coverage and adherence to trade fundamentals:

• Route Planning: Designing and following a structured daily call plan and designated route or call cycle to guarantee full market coverage and efficient time management.
• Merchandising & Visibility: Executing core field activities such as stock rotation, merchandising, deployment of point-of-sale materials (POSM), signage, cooler placement, and management of promotional materials to enhance brand presence and drive consumer engagement.
• Pre-Sell Order Generation: Accurately generating pre-sell orders for next-day delivery, including detailed SKU specifications, quantities, and applicable promotions, to ensure seamless order fulfillment and customer satisfaction.

Operations & Performance Tracking

The Pre Seller will collaborate closely with warehouse teams and delivery drivers to streamline operations and ensure accuracy in order-taking, delivery coordination, and cash or temporary credit collection in alignment with company credit policies. Additionally, the role involves:

• Performance Monitoring: Tracking key performance metrics and contributing to problem-solving initiatives to drive continuous improvement in sales and operational efficiency.
• Competitive Intelligence: Monitoring competitor pricing, promotions, and market activities, and reporting actionable insights to line managers to inform strategic decision-making.

Customer & Stakeholder Engagement

Building and sustaining long-term relationships with assigned customers, including retailers, eateries, and other outlets, is a critical component of this role. The Pre Seller will:

• Enhance Brand Loyalty: Foster strong partnerships with customers to ensure full execution of all company programs while maximizing brand visibility and market share.
• Cross-Functional Collaboration: Work collaboratively with internal teams, including warehouse and logistics, to ensure smooth operations, accurate truck loading, and timely order fulfillment.

Requirements & Qualifications

Education & Experience

• A university degree in any discipline, providing a solid foundation for analytical and strategic thinking.
• Minimum of 2 years of experience in the beverage, bottling, or FMCG industry, with a proven track record in sales, distribution, or field operations.

Skills & Competencies

• Language Proficiency: Fluency in Arabic, with basic proficiency in English to facilitate communication with diverse stakeholders.
• Technical Aptitude: Computer literacy, including familiarity with CRM systems or SAP, to support data entry, reporting, and order management.
• Driving License: A valid light vehicle driving license to enable efficient travel across the assigned territory.
• Resilience & Adaptability: Ability to work under pressure, adhere to strict routes and schedules, and comply with company policies and processes to achieve operational and sales objectives.

Key Considerations for Applicants

This role offers a unique opportunity to combine field sales expertise with hands-on customer engagement and merchandising execution. Candidates should be prepared to take ownership of their territory, drive sales growth, and ensure consistent order generation while maintaining strict compliance with company policies, credit terms, and pricing guidelines. The ideal candidate will demonstrate a proactive approach, strong work ethic, and a commitment to delivering exceptional results in a dynamic and competitive market environment.