Cluster Marketing Manager - Saudis Only

About the Role

We are seeking a dynamic and strategic Cluster Marketing Manager to lead and execute comprehensive marketing and communications initiatives for Pullman ZamZam Makkah, a premier five-star hotel located in the iconic Abraj Al Bait complex. This role is pivotal in shaping the hotel’s brand presence, driving guest engagement, and ensuring alignment with Accor’s global standards while fostering local community impact. The ideal candidate will possess a deep understanding of luxury hospitality marketing, a passion for storytelling, and the ability to collaborate across departments to deliver exceptional results.

Your Impact

As the Cluster Marketing Manager, you will play a central role in developing and executing annual marketing and communications plans that align with departmental budgets, ROI targets, and broader business objectives. Your responsibilities will span strategic planning, brand management, public relations, campaign development, and financial oversight. You will monitor industry trends, conduct competitive analysis, and ensure the hotel’s brand identity remains consistent and compelling across all guest touchpoints—from digital and print collateral to experiential marketing and media relations.

Key Responsibilities

• Strategic Execution & Planning: Develop and implement annual marketing and communications strategies that drive brand awareness, guest acquisition, and revenue growth. Monitor industry trends, cultural shifts, and travel dynamics to inform decision-making and adapt strategies accordingly.
• Brand Identity & Communications: Uphold and enhance the hotel’s brand consistency across all channels, including signage, guest experiences, B2B (corporate, trade, MICE) and B2C (leisure, lifestyle) communications. Collaborate with design and production agencies to ensure timely delivery of high-quality marketing materials, hotel gifts, and media giveaways.
• Public Relations & Media Management: Execute PR strategies tailored to F&B, rooms, spa, leisure, and MICE segments. Maintain and update media kits with fact sheets, executive bios, and brand imagery. Organize press events, familiarization trips, and media partnerships to amplify hotel exposure. Draft compelling news releases, articles, and executive statements to strengthen brand storytelling and manage media inquiries with professionalism.
• Campaign Development & Optimization: Lead the creation and execution of multi-channel marketing campaigns, including brand activations, sponsorships, and partnerships. Track campaign performance using data insights to recommend optimizations and maximize engagement and ROI.
• Agency & Partner Coordination: Serve as the primary liaison with creative, PR, and media agencies, ensuring alignment on scope, timelines, and budgets. Coordinate hotel participation in tourism board campaigns, industry events, and collaborative initiatives to enhance visibility and reputation.
• Financial & Performance Management: Oversee marketing expenditures, manage the MarComm budget, and prepare detailed reports on campaign performance, media coverage, and ROI for leadership review. Ensure all activities deliver measurable business value and align with financial targets.
• Cross-Functional Collaboration: Work closely with Sales, F&B, Spa, Rooms, Loyalty, and Events teams to integrate marketing initiatives with operational needs. Foster a culture of innovation and excellence, ensuring all communications reflect the hotel’s five-star-deluxe standards and spiritual ambiance.

Why Join Us?

Pullman ZamZam Makkah offers more than just a career—it provides an opportunity to be part of a transformative hospitality experience in one of the world’s most revered destinations. As a member of the Accor team, you will benefit from:

• Exclusive Benefits: Access to the ALL Heartist benefit card, offering discounted rates across Accor’s global properties, along with opportunities to earn professional qualifications through Accor’s renowned Academies.
• Career Growth: A platform to develop your talent, take on new challenges, and advance within the property or across Accor’s international network of hotels.
• Community Impact: Contribute to meaningful Corporate Social Responsibility initiatives, such as Planet 21, to drive sustainable and socially responsible practices in the local community.
• Inclusive Culture: Join a diverse and inclusive organization where your unique perspective is valued, and your career aspirations are supported.

Ideal Candidate Profile

We are looking for a results-driven marketing professional with a minimum of 5-7 years of experience in hospitality, luxury, or destination marketing. The successful candidate will demonstrate strong leadership, strategic thinking, and exceptional communication skills. Proficiency in digital marketing, PR, and campaign management is essential, along with a keen eye for brand consistency and creative excellence. Fluency in Arabic and English is required, and experience in the Middle East hospitality sector is highly desirable.

If you are passionate about crafting unforgettable guest experiences and elevating a brand to new heights, we invite you to apply and become part of our journey at Pullman ZamZam Makkah.