Marketing Campaigns⁠ Leader

About the Role

We are seeking a dynamic and strategic Marketing Campaigns Leader to drive the development, execution, and optimization of high-impact marketing initiatives tailored to our business objectives and local market dynamics. In this pivotal role, you will be responsible for crafting comprehensive campaign strategies, building and leading high-performing teams, and fostering cross-functional collaboration to maximize campaign effectiveness and operational efficiency. Your leadership will be instrumental in identifying innovative marketing tactics, refining campaign tools, and establishing robust evaluation frameworks to measure and enhance marketing value.

Key Responsibilities

• Strategic Campaign Development: Design and implement end-to-end marketing campaign strategies aligned with business goals and local market conditions. Analyze market trends, consumer behavior, and competitive landscapes to inform strategic decisions.
• Team Leadership & Talent Management: Build, mentor, and lead a high-performing local marketing team by identifying talent needs, recruiting top performers, and fostering a culture of excellence through motivation and performance management.
• Cross-Functional Collaboration: Partner closely with market, B2B, delivery, product, and other departments to execute campaigns seamlessly, drive growth in campaign performance, and enhance operational efficiency across the organization.
• Innovation & Product Evolution: Lead the exploration of creative and localized marketing tactics that resonate with target audiences. Collaborate with product teams to drive the development and iteration of marketing tools and features that support campaign objectives.
• Performance Tracking & Optimization: Establish and oversee robust tracking mechanisms to monitor campaign performance, analyze results, and iterate on strategies. Develop and refine a value assessment framework to evaluate the impact and ROI of marketing activities, ensuring continuous improvement.

Qualifications & Skills

• Experience: Minimum of 6 years in digital marketing, event operations, user operations, or related fields, with at least 3 years in a team management role. Prior experience in the internet industry is highly preferred.
• Expertise: Deep understanding of internet marketing strategies, campaign playbooks, and innovative promotional tactics. Familiarity with performance marketing, user acquisition, and engagement strategies is a plus.
• Analytical & Strategic Thinking: Exceptional logical reasoning and structured thinking abilities to dissect complex challenges, develop actionable insights, and present findings clearly and effectively to stakeholders.
• Collaboration & Project Management: Strong teamwork orientation with the ability to manage projects, mitigate risks, and drive cross-departmental alignment. Excellent communication skills to facilitate seamless collaboration and stakeholder engagement.

Why Join Us?

• Innovation & Growth: Take the helm of cutting-edge business initiatives where challenges and opportunities coexist, allowing you to make a tangible impact in a fast-evolving landscape.
• Comprehensive Business Insight: Gain a holistic understanding of the food delivery business model, with ample opportunities to leverage your skills and creativity across diverse functions and projects.
• Core Impact & Team Culture: Operate at the heart of our core business within a collaborative and high-growth team environment. Enjoy a supportive culture that prioritizes learning, development, and professional advancement.