Digital Marketing Supervisor

Digital Marketing Supervisor

The Digital Marketing & Digital Payments Supervisor is responsible for leading and executing the company's digital marketing strategy to enhance brand awareness, generate qualified leads, and drive revenue growth. This role also oversees digital payment operations, ensuring seamless payment experiences, optimizing payment performance, and coordinating with internal teams and external payment service providers to maintain secure and efficient payment processes.

• Develop, implement, and supervise the company's digital marketing strategy aligned with business objectives.
• Plan, execute, and optimize paid digital advertising campaigns across multiple online platforms.
• Manage the company's social media channels, website, and digital content to maximize customer engagement.
• Monitor marketing performance through key performance indicators (KPIs) and prepare regular analytical reports for management.
• Optimize Search Engine Optimization (SEO) initiatives and manage Search Engine Marketing (SEM) campaigns.
• Coordinate and manage external marketing agencies and vendors to ensure successful campaign execution.
• Oversee digital payment solutions and coordinate with payment gateways and payment service providers.
• Monitor payment gateway performance, resolve operational issues, and collaborate with technical teams to improve payment success rates.
• Analyze payment transaction data, including approval rates, declined transactions, and customer payment behavior.
• Ensure compliance with company policies, security standards, and applicable regulations related to digital payment operations.
• Collaborate with Sales, IT, Customer Service, and Product teams to improve the customer journey from acquisition through successful payment completion.
• Identify opportunities to improve customer experience, increase conversion rates, and maximize revenue through data-driven initiatives.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Information Technology, E-Commerce, or a related field.
• Professional certifications in Digital Marketing, E-Commerce, or Digital Payments are considered an advantage.
• Minimum of 3-5 years of experience in digital marketing.
• Proven experience managing digital payment solutions or payment gateway operations.
• Hands-on experience in paid advertising campaign management, performance optimization, and conversion rate improvement.

Required Skills:

• Strong knowledge of digital marketing platforms and online advertising tools.
• Proficiency in marketing analytics and performance reporting.
• Solid understanding of digital payment ecosystems, payment gateways, and electronic payment technologies.
• Knowledge of payment security standards, compliance requirements, and fraud prevention best practices.
• Strong leadership, project management, and team supervision skills.
• Excellent communication, presentation, and stakeholder management abilities.
• Analytical thinking with strong problem-solving and decision-making skills.
• Advanced proficiency in Microsoft Office applications, particularly Excel and PowerPoint.

Key Performance Indicators (KPIs):

• Achievement of digital marketing objectives and campaign targets.
• Growth in qualified leads and customer conversion rates.
• Improvement in Return on Ad Spend (ROAS) and Return on Investment (ROI).
• Increased payment transaction success rate and reduced payment failures.
• Enhanced customer satisfaction throughout the digital payment experience.
• Timely delivery of marketing initiatives within approved budgets.