Senior Manager - Marketing Technology Strategy and Governance

About the Role

Qiddiya Investment Company is seeking a dynamic and visionary Senior Manager - Marketing Technology Strategy and Governance to spearhead the strategic planning, governance, and execution of marketing technology initiatives. This pivotal role will be responsible for ensuring the seamless integration, optimization, and compliance of marketing technology platforms to align with Qiddiya’s overarching marketing objectives and drive sustainable business growth. The ideal candidate will possess a strategic mindset, strong leadership capabilities, and a deep understanding of marketing technology ecosystems to transform our digital marketing infrastructure into a competitive advantage.

Key Responsibilities

The Senior Manager will play a critical role in shaping the future of Qiddiya’s marketing technology landscape by executing the following responsibilities:

• Strategic Leadership: Develop and implement a forward-thinking marketing technology strategy that aligns with Qiddiya’s broader marketing and business goals, ensuring technology investments deliver measurable value and ROI.
• Governance & Compliance: Establish robust governance policies and frameworks to ensure the secure, compliant, and consistent use of marketing technology platforms across the organization, mitigating risks and enhancing operational efficiency.
• Vendor & Partner Management: Cultivate and manage strategic relationships with marketing technology vendors and partners to optimize service delivery, enhance platform capabilities, and negotiate favorable terms that support long-term business objectives.
• Cross-Functional Collaboration: Work closely with marketing, IT, and other key stakeholders to ensure seamless integration of marketing technologies with existing business systems, fostering a unified and agile digital ecosystem.
• Technology Evaluation & Selection: Lead the assessment, selection, and implementation of cutting-edge marketing technology tools and platforms that enhance marketing performance, customer engagement, and data-driven decision-making.
• Training & Enablement: Develop and execute comprehensive training and enablement programs to ensure widespread adoption and proficient utilization of marketing technologies across all levels of the organization.
• Performance Monitoring & Reporting: Oversee the performance of marketing technology platforms, providing actionable insights and regular reports to senior management to inform strategic decisions and drive continuous improvement.
• Industry & Trend Analysis: Stay ahead of emerging trends, innovations, and best practices in marketing technology to proactively enhance Qiddiya’s marketing technology stack and maintain a competitive edge.

Qualifications & Experience

To excel in this role, candidates must meet the following criteria:

• Education: Bachelor’s degree in Marketing, Information Technology, Business Administration, or a related field; a Master’s degree or advanced certification in a relevant discipline is highly desirable.
• Experience: Minimum of 8 years of progressive experience in marketing technology strategy, management, or governance, with a proven track record of delivering impactful results in large-scale organizations.
• Technical Expertise: In-depth knowledge of marketing technology platforms, including CRM systems, marketing automation tools, analytics solutions, and data management platforms, with hands-on experience in their implementation and optimization.
• Project & Vendor Management: Demonstrated expertise in project management methodologies and vendor management, with the ability to lead cross-functional teams and drive successful technology implementations.
• Communication & Leadership: Exceptional interpersonal, communication, and stakeholder management skills, with the ability to influence and collaborate effectively at all organizational levels.
• Compliance & Risk Management: A strong understanding of data privacy regulations, such as GDPR and CCPA, and the ability to ensure marketing technology platforms adhere to compliance requirements and industry standards.

Why Join Qiddiya Investment Company?

As a Senior Manager in our Marketing Technology team, you will have the opportunity to shape the digital future of one of the most ambitious and innovative projects in the region. You will work alongside a talented and diverse team of professionals, contribute to groundbreaking initiatives, and enjoy a comprehensive benefits package designed to support your professional and personal growth. If you are a strategic thinker with a passion for marketing technology and a drive to deliver excellence, we invite you to apply and become a key player in Qiddiya’s success story.