Influencer/Affiliate Marketing Manager

Position Overview

We are seeking a dynamic and results-driven Influencer/Affiliate Marketing Manager to join our team in the Riyadh Region. This hybrid role offers the flexibility of both on-site and remote work, tailored to meet the evolving demands of our business. The successful candidate will be responsible for designing, implementing, and refining influencer and affiliate marketing campaigns that drive brand awareness, engagement, and revenue growth. Your expertise will play a pivotal role in expanding our digital presence, fostering strategic partnerships, and maximizing return on investment through data-driven decision-making.

Key Responsibilities

• Campaign Strategy & Execution: Develop and oversee comprehensive influencer and affiliate marketing strategies aligned with brand objectives. Plan and execute end-to-end campaigns, from initial concept to final delivery, ensuring seamless coordination with cross-functional teams.
• Influencer & Affiliate Recruitment: Identify, evaluate, and onboard high-impact influencers and affiliates who resonate with our target audience. Negotiate mutually beneficial collaboration terms, manage contracts, and cultivate long-term relationships to foster brand advocacy.
• Content Coordination: Collaborate with influencers and affiliates to ensure content aligns with brand guidelines, campaign goals, and platform best practices. Oversee content calendars, deadlines, and deliverables to maintain consistency and quality.
• Performance Tracking & Optimization: Monitor campaign performance using advanced analytics tools and metrics. Analyze data to identify trends, optimize strategies, and enhance ROI. Prepare detailed reports and actionable insights for stakeholders to inform future decision-making.
• Cross-Functional Collaboration: Work closely with social media, sales, PR, and marketing teams to integrate influencer and affiliate initiatives with broader organizational goals. Ensure cohesive messaging, brand integrity, and alignment with corporate objectives.
• Stakeholder Communication: Serve as the primary liaison between the company and external partners, including influencers, affiliates, and agencies. Present campaign results, performance metrics, and strategic recommendations to leadership and clients in a clear and compelling manner.

Qualifications & Skills

To excel in this role, candidates must possess a blend of strategic thinking, relationship management, and analytical prowess. The ideal candidate will have a proven track record in influencer and affiliate marketing, with a deep understanding of digital platforms and consumer behavior. The following qualifications and skills are essential:

• Communication & Presentation: Exceptional written and verbal communication skills, with the ability to articulate ideas, negotiate terms, and present complex data to diverse audiences, including executives and external partners.
• Influencer & Affiliate Management: Proven experience in identifying, recruiting, and managing influencer and affiliate partnerships. Strong negotiation skills and a keen eye for talent that aligns with brand values and audience demographics.
• Social Media Expertise: In-depth knowledge of social media platforms, trends, and best practices. Ability to guide content creation that resonates with target audiences while adhering to brand guidelines and campaign objectives.
• Public Relations & Brand Storytelling: A knack for crafting compelling narratives that enhance brand reputation and foster authentic connections with audiences. Experience in managing external communications and maintaining brand consistency across all touchpoints.
• Sales & Revenue Focus: Understanding of sales principles, lead generation, and conversion optimization. Ability to drive revenue growth through strategic affiliate programs and performance-based partnerships.
• Analytical & Technical Skills: Proficiency in campaign tracking tools, analytics platforms, and performance metrics. Comfortable interpreting data to make informed decisions and optimize campaign outcomes.
• Project & Time Management: Demonstrated ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced environment. Strong organizational skills and attention to detail are critical.
• Education & Experience: A bachelor’s degree in Marketing, Communications, Business, or a related field is preferred. Alternatively, equivalent professional experience in digital marketing, influencer management, or affiliate marketing within media, entertainment, or consumer brands will be considered.

This role offers a unique opportunity to shape the future of our influencer and affiliate marketing initiatives while contributing to the growth and success of our brand. If you are a strategic thinker with a passion for digital marketing and a proven ability to drive results, we invite you to apply and join our innovative team.