Sales Coordinator

About the Role

We are seeking a highly organized and proactive Sales Coordinator to drive efficiency and excellence in our sales operations across designated regions. In this pivotal role, you will serve as the backbone of our sales team, ensuring seamless execution of daily activities while providing critical support to field representatives and management. Your responsibilities will encompass maintaining accurate records, generating insightful reports, and fostering collaboration across departments to achieve our sales objectives.

Key Responsibilities

• Operational Coordination: Oversee and streamline day-to-day sales operations, aligning field team activities with strategic goals to maximize productivity and performance.
• Performance Tracking & Reporting: Consolidate and analyze sales targets, performance metrics, and demand forecasts to provide real-time updates and actionable insights for leadership.
• Data Management & Documentation: Maintain meticulous records of sales agreements, price lists, promotional calendars, and other critical documents to ensure accuracy and compliance with internal policies.
• Reporting & Analysis: Develop and deliver comprehensive weekly, monthly, and quarterly sales reports, including dynamic dashboards that highlight trends, opportunities, and areas for improvement.
• Strategic Presentations: Design and prepare high-impact presentation decks for management meetings, business reviews, and stakeholder presentations to facilitate informed decision-making.
• Market & Trend Analysis: Evaluate market data, distributor performance reports, and SKU-level trends to identify patterns, optimize sales strategies, and support data-driven decision-making.
• Cross-Functional Collaboration: Act as a liaison between distributors, internal teams, and external partners to coordinate orders, inventory management, deliveries, and returns, ensuring seamless operations.
• Trade Marketing Support: Assist in the execution of trade marketing initiatives, including the rollout of point-of-sale (POS) materials, promotional campaigns, and brand visibility strategies.
• Compliance & Documentation: Ensure adherence to company policies, industry regulations, and documentation standards while maintaining up-to-date records for audits and reviews.
• Interdepartmental Synergy: Foster strong partnerships with Supply Chain, Finance, Marketing, Human Resources, and Customer Service teams to align objectives and drive cohesive business outcomes.

Qualifications & Skills

To excel in this role, you should possess the following qualifications and attributes:

• A Bachelor’s degree in Business Administration, Marketing, or a related field from an accredited institution.
• 1–2 years of relevant experience in sales coordination, support roles, or similar positions within the Fast-Moving Consumer Goods (FMCG) sector.
• Exceptional written and verbal communication skills in English, with the ability to articulate complex information clearly and concisely.
• Strong analytical and organizational abilities, with a keen eye for detail and a commitment to accuracy.
• Proficiency in Microsoft Office Suite, particularly Excel, PowerPoint, and data visualization tools, to create reports and presentations.
• Demonstrated problem-solving skills and the ability to work effectively under pressure in a fast-paced environment.
• A customer-focused mindset with a proactive approach to identifying and addressing operational challenges.