Key Account Executive

About Al Rabie Saudi Foods

Al Rabie Saudi Foods stands as a pillar of excellence in the Saudi food and beverage industry, recognized as one of the Kingdom’s largest and most trusted manufacturers of high-quality juices, beverages, and dairy products. With a diverse portfolio encompassing 100% juices, nectars, dairy beverages, and functional drinks, the company has established an unparalleled presence across Saudi Arabia and international markets. Headquartered in Riyadh, Al Rabie’s commitment to quality, innovation, and consumer trust has solidified its reputation as a household name. As the company continues to expand its footprint in the modern trade retail sector, we are seeking a motivated and detail-oriented Key Account Executive to drive flawless in-store execution and ensure reliable order collection across our network of major retail partners.

Role Overview

The Key Account Executive will report directly to the Modern Trade Supervisor and play a pivotal role in maintaining operational excellence within assigned Modern Trade stores. This hands-on, store-based position is designed for an ambitious professional eager to advance their career in the fast-moving consumer goods (FMCG) sector, particularly within the Modern Trade channel. The role focuses on executing store fundamentals with precision, including order collection, on-shelf availability, planogram compliance, pricing accuracy, promotional execution, and expiry management. By ensuring adherence to account agreements and Al Rabie’s high standards, the Key Account Executive will contribute to the company’s growth and strengthen its market leadership.

Key Responsibilities

Order Collection & Availability

• Conduct regular visits to assigned Modern Trade stores in accordance with the agreed journey plan to collect accurate and timely orders, ensuring continuous product availability.
• Monitor stock levels on shelves and in back stores, promptly raising replenishment orders to prevent out-of-stocks and mitigate lost sales opportunities.
• Verify full distribution of the agreed product range and pack formats across each assigned store, identifying and securing opportunities to expand distribution, facings, and shelf presence.

Store Fundamentals & Planogram Compliance

• Execute all store fundamentals in strict alignment with account agreements, including planograms, shelving, facings, and product blocking to maintain optimal product visibility.
• Verify that shelf layouts adhere to the agreed planogram during each store visit, correcting any deviations to ensure consistency and merchandising standards.
• Maintain clean, well-organized, and fully stocked shelves and displays that meet Al Rabie’s stringent merchandising and brand presentation guidelines.
• Secure and uphold agreed prime shelf positioning, secondary displays, and branded equipment placement to maximize product exposure and consumer engagement.

Pricing & Promotion Execution

• Ensure all Al Rabie products are priced correctly and consistently, with up-to-date shelf tags reflecting the latest price list and promotional agreements.
• Execute agreed promotions and activations with precision, ensuring accurate promotional pricing and timely implementation to drive sales and consumer interest.
• Verify that promotional materials and branded displays are correctly installed, prominently positioned, and clearly visible to shoppers to enhance brand visibility and impact.
• Monitor competitor pricing and promotional activities within assigned stores, providing actionable insights to the Modern Trade Supervisor to inform strategic decision-making.

Freshness & Expiry Management

• Enforce strict stock rotation practices (FIFO/FEFO) on shelves and in back stores to guarantee product freshness and minimize waste.
• Proactively identify and remove near-expiry, expired, or damaged stock from shelves, following established returns and swap processes to maintain compliance with quality standards.
• Track and report expiry risks and returns to the Modern Trade Supervisor, enabling timely corrective action to uphold Al Rabie’s commitment to quality and consumer safety.

Customer Coordination & Store Relationships

• Cultivate strong, collaborative relationships with store managers, section heads, and receiving staff to facilitate seamless execution and problem resolution.
• Address routine store queries, order follow-ups, and delivery or service issues in a timely manner, escalating complex matters to the Modern Trade Supervisor as needed.
• Coordinate deliveries and returns with store personnel and the supply chain team to ensure uninterrupted product availability and efficient logistics operations.
• Follow up on outstanding actions and agreements to ensure timely resolution and maintain accountability at the store level.

Reporting & Asset Care

• Accurately record orders, store visits, product availability, pricing, and expiry data using the designated sales-force automation tool during each store visit.
• Provide daily field feedback on execution performance, out-of-stocks, competitor activity, and other relevant observations to support data-driven decision-making.
• Uphold professional standards in asset care, ensuring all merchandising materials, equipment, and store fixtures are maintained in optimal condition to reflect Al Rabie’s brand integrity.