Arabic Marketing Manager, Riyadh (Saudi National Only)

About TGP International

TGP International is a globally recognized hospitality consultancy with headquarters in London and Dubai, specializing in the creation, design, and development of award-winning F&B and retail brands. Our mission is to collaborate with passionate brands, clients, and entrepreneurs to transform their long-term visions into reality. Through a comprehensive suite of services—including concept development, creative interior and graphic design, branding, franchising, advisory, operational support, and project management—we empower businesses to achieve their goals with innovative and uncompromising solutions.

Our esteemed client portfolio includes industry leaders such as Dubai Expo 2020, Marriott, Hilton, Waldorf Astoria, Harrods, Sushi Samba, Adrift Burger Bar, Nakheel Malls, Selfridges, Time Out Market, COP28, NEOM, and Al Mamlaka Social Dining. At TGP, we pride ourselves on our meticulous approach to understanding client objectives, enabling us to craft successful and groundbreaking concepts that drive business growth and operational excellence.

Visit our website to learn more: https://www.tgpinternational.com

Role Overview

We are seeking a dynamic and strategic Arabic Marketing Manager to join our team in Riyadh. In this pivotal role, you will lead the development and execution of marketing campaigns for our clients in the F&B and retail sectors, collaborating closely with developers, hotel groups, and independent restaurant operators. Your responsibilities will encompass a broad spectrum of marketing activities, from strategic planning and digital initiatives to event management and brand guardianship, ensuring that each project aligns with client objectives and market demands.

Key Responsibilities

• Marketing Strategy Development: Craft comprehensive marketing strategies, including brand positioning, situational analysis, digital and communications strategies, media mix planning, and budget management.
• Project Collaboration: Work alongside Project Leads and Partners to achieve project milestones and deliver exceptional results.
• Brand Strategy Execution: Develop and implement brand strategies, marketing calendars, and launch plans to drive brand awareness and engagement.
• Marketing Implementation: Plan and execute all marketing activities, including social media campaigns, events, activations, and strategic partnerships.
• Pre-Opening Management: Lead pre-opening planning and management for new restaurant openings, including activation strategies and event coordination.
• Digital & Social Media Oversight: Develop and manage social media strategies, content calendars, and daily account operations. Oversee website development and coordinate with developers as needed.
• Content & Creative Management: Manage photography and video shoots, create detailed briefs, and engage with bloggers and influencers to amplify brand reach.
• Partnership Development: Identify and recommend strategic partnerships and collaborations that align with brand values and objectives.
• Brand Guardianship: Ensure consistency and excellence across all customer touchpoints for client projects, maintaining brand integrity and reputation.
• Performance Tracking & Reporting: Monitor and measure marketing efforts, delivering weekly updates and comprehensive monthly reports to stakeholders.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• Fluency in both Arabic and English, with exceptional written and verbal communication skills.
• Deep understanding of the Saudi Arabian market and consumer behavior.
• Proven experience in marketing, preferably within the hospitality or F&B sector (experience in digital marketing is highly desirable).
• Strong track record in B2C marketing, with a focus on brand development and customer engagement.

Benefits & Perks

Join TGP International and enjoy a competitive benefits package designed to support your professional growth and work-life balance:

• Work Schedule: A structured five-day work week from Monday to Friday.
• Hybrid Work Model: Flexibility to work three days in the office and two days remotely.
• Incentive Plan: Participation in a company incentive scheme, offering up to 10%—5% for successful introductions and 5% for project closures.
• Annual Leave: 22 paid working days of annual leave, excluding weekends.
• Remote Work Flexibility: An additional week per year to work remotely from your home country, which can be combined with up to two consecutive weeks of annual leave.
• Professional Development: Access to structured coaching and mentoring programs to enhance your skills and career progression.
• Global Team Events: Annual company gatherings that bring together employees from all offices worldwide.
• Employee Recognition: Regular initiatives that celebrate outstanding contributions and achievements within the team.