Communications Manager - Brand & Business

About PepsiCo

PepsiCo stands at the forefront of the global food and beverage industry, with a portfolio of iconic brands that reach consumers over one billion times a day across more than 200 countries and territories worldwide. In 2021 alone, the company achieved net revenues exceeding $79 billion, driven by a diversified offering that includes household names such as LAY’S®, DORITOS®, CHEETOS®, GATORADE®, PEPSI®, QUAKER®, and many others. Several of these brands generate over $1 billion in annual retail sales, underscoring their market leadership and consumer appeal.

At the heart of PepsiCo’s strategy is the vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). This transformative initiative embeds sustainability and human capital at the core of business operations, fostering value creation while operating within planetary boundaries. By inspiring positive change for both people and the planet, PepsiCo is redefining industry standards and driving long-term growth.

Our Culture and Commitment to Diversity

PepsiCo’s success is rooted in its dynamic and passionate workforce, where innovation and collaboration thrive. The company fosters an inclusive environment that values diversity in all its forms—embracing differences in background, perspective, and identity. PepsiCo is dedicated to creating a workplace where every individual has a voice and the opportunity to contribute meaningfully. The company’s commitment to equity and inclusion is reflected in its global human rights policies and compliance with equality laws across all operating regions. PepsiCo proudly holds Mowaamah - GOLD certification in Saudi Arabia, further demonstrating its dedication to fostering an equitable and supportive workplace.

Learn more about PepsiCo’s culture and the employee experience at https://stories.pepsicojobs.com/.

Role Overview: Communications Manager – Brand & Business

As the Communications Manager for Brand & Business within PepsiCo Middle East Foods, you will play a pivotal role in shaping and executing the communications agenda for PepsiCo’s foods portfolio across the region, with a strategic focus on Saudi Arabia and the United Arab Emirates. Your responsibilities will encompass driving brand relevance, enhancing corporate reputation, and fostering earned engagement through a multifaceted approach that includes media relations, influencer partnerships, strategic activations, and compelling storytelling.

Collaborating closely with cross-functional teams—including marketing, insights, commercial, and corporate affairs—you will amplify key campaigns while identifying and leading brand-driven communications initiatives that resonate with consumers and stakeholders. Additionally, you will oversee communications and storytelling for critical business priorities such as agriculture, manufacturing, innovation, research and development, and strategic partnerships. This role is instrumental in showcasing PepsiCo’s contributions to the region and strengthening the reputation of its foods business.

Key Responsibilities

• Strategic Communications Leadership: Develop and execute a comprehensive communications strategy for PepsiCo’s foods portfolio across the Middle East, translating brand and business priorities into an integrated earned media, influencer, and engagement plan.
• PR and Influencer Strategy: Lead the creation and implementation of annual PR and influencer plans for priority food brands and campaigns, ensuring alignment with brand objectives, business priorities, and PepsiCo’s global guidelines.
• Cross-Functional Collaboration: Partner with marketing teams to identify and leverage communications opportunities that amplify key campaigns, product launches, partnerships, and consumer activations.
• Brand-Driven Initiatives: Identify, develop, and execute innovative brand-led communications opportunities throughout the year that enhance brand relevance, reputation, and cultural connection. This includes earned-first initiatives, strategic partnerships, media collaborations, events, and storytelling platforms designed to engage consumers beyond traditional campaign amplification.
• Stakeholder Engagement: Build and maintain strong, mutually beneficial relationships with media outlets, content creators, influencers, and industry stakeholders across priority markets to drive sustained engagement and brand advocacy.
• Business Storytelling: Lead communications and storytelling efforts for critical business priorities, including agriculture, manufacturing, innovation, R&D, and strategic partnerships, to highlight PepsiCo’s positive impact on the region and reinforce the company’s leadership in the foods sector.

Ideal Candidate Profile

We are seeking a strategic and creative communications professional with a proven track record in brand and business communications, preferably within the fast-moving consumer goods (FMCG) or food and beverage industry. The ideal candidate will possess strong media relations skills, a deep understanding of influencer and content marketing, and the ability to craft compelling narratives that resonate with diverse audiences. Exceptional collaboration, project management, and stakeholder engagement capabilities are essential, as is a passion for driving innovation and positive change through communications.