Regional Sales Manager- Riyadh

Position Overview

We are collaborating with a premier Fast-Moving Consumer Goods (FMCG) organisation to identify a dynamic and results-driven Regional Sales Manager to be based in Riyadh. This pivotal role offers a unique opportunity for an accomplished sales executive to spearhead commercial excellence, cultivate strategic customer relationships, and lead a high-performing sales team within the thriving Saudi market. The successful candidate will play a critical role in driving revenue growth, expanding market share, and ensuring the sustained success of the organisation’s operations across the region.

Key Responsibilities

• Strategic Sales Leadership: Develop, implement, and oversee regional sales strategies tailored to achieve aggressive revenue and market share targets across multiple distribution channels, including wholesale, Modern Trade (MT), and Traditional Trade (TT).
• Team Management & Development: Lead, mentor, and motivate a high-performing regional sales team to consistently deliver exceptional commercial results, fostering a culture of accountability, innovation, and continuous improvement.
• Key Account & Stakeholder Management: Cultivate and maintain strong, long-term relationships with key accounts, distributors, and trade partners to enhance collaboration, drive mutual growth, and secure strategic business partnerships.
• Market & Competitive Intelligence: Monitor and analyse market trends, competitor activities, and evolving customer needs to proactively identify growth opportunities, mitigate risks, and adapt strategies to maintain a competitive edge.
• Financial & Operational Oversight: Oversee sales forecasting, budgeting, and performance reporting to ensure alignment with organisational objectives, while maintaining rigorous financial discipline and operational efficiency.
• Trade & Promotional Execution: Ensure the flawless execution of trade and promotional activities across the region, optimising visibility, engagement, and conversion rates to maximise return on investment.

Qualifications & Requirements

• Proven Sales Leadership: Demonstrated experience in a senior sales leadership role within the FMCG sector, with a strong track record of managing multiple distribution channels, including wholesale, Modern Trade (MT), and Traditional Trade (TT).
• Channel & Market Expertise: In-depth understanding of the Saudi retail and distribution landscape, coupled with hands-on experience in both principal and distributor-side operations—a significant advantage for this role.
• Revenue Growth & Relationship Management: A proven ability to drive sales growth, manage key customer relationships, and deliver measurable business outcomes in a fast-paced, competitive environment.
• Leadership & Communication: Exceptional leadership qualities, with the capacity to inspire and guide a diverse sales team, alongside outstanding stakeholder management and communication skills to engage effectively with internal and external partners.
• Local Presence: Must be currently based in Riyadh or willing to relocate, ensuring full availability to lead regional operations and engage with key stakeholders without geographical constraints.

Why This Role?

This is an exceptional opportunity for a seasoned sales professional to make a tangible impact in a leading FMCG organisation, shaping the commercial success of the business within the Saudi market. The role offers competitive compensation, career advancement prospects, and the chance to work alongside a talented team in a dynamic and rewarding environment. If you are a strategic thinker with a passion for sales leadership and a commitment to driving excellence, we invite you to apply or contact us for a confidential discussion.

Please note that only shortlisted candidates will be contacted. We appreciate your interest and look forward to reviewing your application.