Assistant Marketing Manager

Position Overview

The Assistant Marketing Manager plays a pivotal role in driving the success of our restaurant brand by supporting the development and execution of strategic marketing initiatives. This position is designed to enhance brand visibility, increase customer engagement, and ultimately boost restaurant sales through targeted campaigns, digital marketing, and cohesive brand management. The ideal candidate will collaborate closely with restaurant operations and external partners to deliver innovative marketing solutions that resonate with our diverse customer base while maintaining a consistent and compelling brand experience across all touchpoints.

Key Responsibilities

Marketing Strategy & Campaign Execution

This role is instrumental in shaping and implementing annual and seasonal marketing plans that align with the restaurant’s business objectives. The Assistant Marketing Manager will assist in designing and executing promotional campaigns for new menu launches, festive occasions, and special events, ensuring maximum impact and customer engagement. By coordinating local store marketing initiatives, the position aims to drive foot traffic, foster customer loyalty, and strengthen the restaurant’s presence within the community. Additionally, the role supports the execution of brand-wide campaigns, ensuring consistency and effectiveness across multiple restaurant locations.

Digital Marketing & Customer Engagement

The Assistant Marketing Manager will oversee the management and optimization of digital channels, including social media platforms, where engaging content is regularly updated to captivate audiences. This includes coordinating digital advertising campaigns across platforms such as Google and others to reach target demographics effectively. A critical aspect of this role involves monitoring online reviews and customer feedback, working in tandem with operations to address concerns and elevate guest satisfaction. The position also supports website updates, online ordering platforms, and mobile app promotions to enhance the overall digital customer experience.

Brand Management & Creative Development

Ensuring brand consistency is a core responsibility of this role. The Assistant Marketing Manager will oversee the development and maintenance of promotional materials, photography, videos, and other creative assets that align with brand standards. This includes coordinating the production of in-store signage, menus, and digital content to create a cohesive and recognizable brand identity. Familiarity with CRM systems, online food delivery platforms, and marketing automation tools is considered advantageous for optimizing customer interactions and campaign performance.

Sales & Promotions

Collaboration with restaurant managers is essential to execute sales-driving promotions that attract new customers and encourage repeat visits. The Assistant Marketing Manager will support the development and management of loyalty programs, membership campaigns, and customer retention initiatives. By analyzing sales performance before, during, and after marketing campaigns, the role will identify trends and opportunities to refine strategies for maximum effectiveness.

Market Research & Innovation

To stay ahead of industry trends and competitor activities, the Assistant Marketing Manager will conduct thorough market research, including monitoring customer preferences and analyzing feedback from surveys. This data-driven approach will enable the identification of opportunities for improvement and the recommendation of innovative marketing ideas that resonate with our target audience.

Event & Partnership Management

The role involves assisting in the organization of restaurant events, food festivals, influencer collaborations, and community engagement activities to foster brand loyalty and visibility. Additionally, the Assistant Marketing Manager will coordinate promotional partnerships with delivery platforms, corporate clients, and local businesses, as well as support sponsorship and public relations initiatives to enhance the restaurant’s reputation and reach.

Budget & Reporting

Financial accountability is a key component of this position. The Assistant Marketing Manager will track marketing expenditures to ensure campaigns remain within budget while delivering measurable results. The role includes preparing weekly and monthly marketing performance reports, analyzing campaign ROI, and providing actionable recommendations for continuous improvement.

Required Skills & Qualifications

Candidates for this role must possess a Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field. A minimum of 5–6 years of marketing experience, preferably within the restaurant or hospitality industry, is required. The ideal candidate will demonstrate strong knowledge of restaurant and hospitality marketing, excellent communication and relationship management skills, and a creative mindset with a talent for content development. Proficiency in digital marketing, including social media advertising and email marketing, is essential, along with strong analytical and reporting abilities. Project management and organizational skills are critical for thriving in a fast-paced, customer-focused environment. Flexibility to support marketing activities during weekends, holidays, or special events is also necessary.

Preferred Qualifications

• Experience working with multi-unit restaurant or café brands.
• Certifications in Google Ads, Google Analytics, Meta Blueprint, or HubSpot.
• Familiarity with graphic design tools such as Canva or Adobe Creative Suite.
• Experience managing food delivery platform promotions and partnerships.