Head of Event Marketing - 12 month contract

Join Tahaluf, the leading B2B live and on-demand events organiser in Saudi Arabia, as our Head of Event Marketing for a 12-month contract.

Tahaluf, a joint venture between Informa PLC, SAFCSP, and EIF, is at the forefront of Saudi Arabia's B2B and B2C large-scale events scene. Our team fosters a culture of collaboration, creativity, and fun, where work is as exciting as the events we create. We're proud to organise record-breaking events like LEAP, Cityscape, Black Hat MEA, and CPHI Middle East.

As our Head of Event Marketing, you'll lead integrated marketing campaigns for our world-class conferences, exhibitions, summits, and live experiences across Saudi Arabia. You'll own the complete event marketing lifecycle, from concept and strategy to execution, acquisition, and post-event analysis, working closely with our Marketing Director to drive attendance, revenue, exhibitor participation, and brand awareness.

• Develop and execute annual marketing strategies aligned with business objectives.
• Build integrated marketing plans with clear audience segmentation and positioning.
• Create compelling value propositions for delegates, visitors, exhibitors, and sponsors.
• Establish measurable KPIs for brand awareness, registrations, revenue, and ROI.
• Lead go-to-market strategies for new launches and portfolio growth.
• Manage the full marketing journey, from discovery and planning to live delivery and post-event analysis.
• Deliver attendee acquisition targets and support sponsorship sales.
• Maximize marketing ROI and manage budgets effectively.
• Identify new audience segments and revenue opportunities.
• Support market expansion across Saudi Arabia, the GCC, and internationally.
• Oversee digital marketing, brand, content, and communications strategies.
• Drive public relations and media engagement.

The ideal candidate is a strategic leader with a proven track record delivering high-profile B2B and B2C events across the Middle East, leading multidisciplinary teams and collaborating with commercial, production, and government stakeholders in Saudi Arabia's fast-paced environment.