Manager Audience Segmentation

About Riyadh Air

Riyadh Air (RX), headquartered in the Saudi capital, stands at the forefront of a transformative era in global aviation. As the newest national airline, our mission is to redefine the industry by establishing Saudi Arabia as a premier aviation and trade hub. We are a digitally native airline committed to connecting the Kingdom to over 100 destinations worldwide, driving innovation and excellence in every aspect of air travel.

Role Overview

We are seeking a visionary and data-driven marketing leader to spearhead our audience segmentation strategy. This pivotal role demands a unique blend of analytical prowess, technological expertise, and creative thinking to deliver personalized customer experiences that drive engagement and commercial success. As the Manager of Audience Segmentation, you will be responsible for developing and executing cutting-edge personalization and segmentation frameworks, uncovering deep customer insights that inform strategic decision-making and measurable outcomes.

Your responsibilities will include defining customer segmentation principles grounded in behavioral data, market-specific nuances, and business objectives. You will craft targeted strategies that ensure precision in communication, content, and customer experience across all touchpoints. Collaboration will be key, as you work closely with cross-functional teams in marketing, product development, guest experience, and analytics to implement scalable segmentation and personalization initiatives across digital channels, including web and mobile platforms.

In this role, you will oversee data modeling, predictive segmentation, and performance analysis, translating complex insights into actionable marketing strategies that enhance customer loyalty and drive revenue growth. Your ability to integrate CRM systems, marketing automation tools, and advanced analytics platforms will be instrumental in delivering cohesive and impactful customer experiences.

Your Responsibilities

• Lead the development and execution of audience segmentation and personalization strategies to enhance customer engagement and commercial performance.
• Define customer segmentation principles based on behavioral data, market insights, and business objectives to ensure targeted and effective communication.
• Collaborate with cross-functional teams, including marketing, product, guest experience, and analytics, to implement scalable segmentation and personalization use cases across digital channels.
• Oversee data modeling, predictive segmentation, and performance analysis to transform insights into actionable marketing strategies.
• Leverage advanced tools such as Adobe Target, Google Analytics, and Adobe Analytics to drive data-informed decision-making and optimize customer experiences.
• Ensure alignment with data privacy best practices and regulatory requirements to maintain customer trust and compliance.

Your Qualifications

To excel in this role, you will bring a degree qualification along with a minimum of seven years of experience in digital marketing, analytics, audience segmentation, or personalization. A proven track record in designing and executing segmentation and personalization strategies within B2C, e-commerce, or digital environments is essential. You will have hands-on experience integrating CRM systems, marketing automation tools, and analytics platforms to drive engagement and loyalty.

Your expertise should extend to data analysis, customer insights, and predictive modeling, with a strong proficiency in segmentation and personalization tools. Leadership and collaboration skills are critical, as you will work closely with stakeholders across marketing, product, and data teams to deliver cohesive and targeted customer experiences. Knowledge of customer journey mapping, multi-channel marketing, and data privacy best practices will be highly advantageous.

This is an exceptional opportunity to shape the future of air travel by leveraging your skills in audience segmentation and personalization. Join Riyadh Air and contribute to our mission of transforming Saudi Arabia into a global aviation leader. We invite you to apply and showcase why you are the ideal candidate to own this critical position within our organization.